Strategic Dilemmas and Challenges Faced by Sony Corporation

Case Study: Sony Corporation
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Contents TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc71187708" EXECUTIVE SUMMARY PAGEREF _Toc71187708 \h 3 HYPERLINK \l "_Toc71187709" INTRODUCTION PAGEREF _Toc71187709 \h 5 HYPERLINK \l "_Toc71187710" COMPANY BACKGROUND PAGEREF _Toc71187710 \h 5 HYPERLINK \l "_Toc71187711" PROJECT FRAMEWORK AND MODEL PAGEREF _Toc71187711 \h 7 HYPERLINK \l "_Toc71187712" System requirement PAGEREF _Toc71187712 \h 7 HYPERLINK \l "_Toc71187713" Analysis PAGEREF _Toc71187713 \h 8 HYPERLINK \l "_Toc71187714" Feasibility study PAGEREF _Toc71187714 \h 9 HYPERLINK \l "_Toc71187715" SWOT ANALYSIS PAGEREF _Toc71187715 \h 10 HYPERLINK \l "_Toc71187716" PESTEL Analysis PAGEREF _Toc71187716 \h 13 HYPERLINK \l "_Toc71187717" Design PAGEREF _Toc71187717 \h 14 HYPERLINK \l "_Toc71187718" Task Collection PAGEREF _Toc71187718 \h 14 HYPERLINK \l "_Toc71187719" Schedule Creation PAGEREF _Toc71187719 \h 14 HYPERLINK \l "_Toc71187720" Implementation PAGEREF _Toc71187720 \h 15 HYPERLINK \l "_Toc71187721" Strategy Dilemma: Challenges PAGEREF _Toc71187721 \h 15 HYPERLINK \l "_Toc71187722" Current Sony Problem Solving Strategy PAGEREF _Toc71187722 \h 17 HYPERLINK \l "_Toc71187723" Proposed Overview of the Problem Solving and Decision Making PAGEREF _Toc71187723 \h 18 HYPERLINK \l "_Toc71187724" Problem Solving Process Steps PAGEREF _Toc71187724 \h 18 HYPERLINK \l "_Toc71187725" TESTING AND MAINTENACE PAGEREF _Toc71187725 \h 20 HYPERLINK \l "_Toc71187726" CONCLUSION PAGEREF _Toc71187726 \h 21 HYPERLINK \l "_Toc71187727" References PAGEREF _Toc71187727 \h 22
Case Study: Sony Corporation
EXECUTIVE SUMMARY
For many years, Sony Corporation was leading in the electronic business. The innovation culture in the company was a guarantee of its success. Since the introduction of Sony to the international market in the 1970s, it has led its rivals. However, the strategy of introducing diversity in the business was a downfall. Despite gathering a lot of money from the step, the organization slowly started to lose the electronic market. In the quest to acquire a considerable target market, Sony lost its niche. The fall was an invitation for more rivals in the market. The competition factor reduces the bargaining power of Sony. The daily loss of money and market share lowers the company's shares, hence the need for finding an urgent solution for the company. The case study analyzes the marketing strategy and challenges, coming up with the best solution to take Sony back to the leading position in the electronic business. 
The case study will introduce the problem and how the company plans to solve it. Specifically, it mentions the best framework and solution to restore the competitive advantage in Sony. Afterward, the paper analyses Sony's company background. The section tackles its history from its introduction to the world in 1946 till its current status. It clearly describes the initial company's success and the time it started to lose its market relevance. Additionally, the case study analyzes the framework used in the project. The waterfall model works perfectly in Sony, being it is a production company. The framework will use the different steps to as...