Social Media Marketing- Burger King

Social Media Marketing- Burger King
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Social Media Marketing- Burger King
Introduction
Social media marketing is inevitable for companies seeking success in the modern competitive business environment. Burger King is a company operating in the fast-food industry, with its main competitors being McDonald's, Shakeshack, Smash Burger, and Five Guys. Distributing positive messages on the company’s major social channels that include Instagram, Facebook, Twitter, and Blogs can put it ahead of the competition.
Instagram
Instagram is a great platform that Burger King can use to communicate positively about its value proposition to customers and stay ahead of the competition. With Instagram, sharing the message in form of video would be most appropriate because the platform is popular with them. A story that Burger King can share on Instagram in form of a short video is:
“Every day, we serve high-quality, affordable, and great-tasting food to over 11 million guests at our restaurants around the world. We are committed to using fresh ingredients and signature recipes. What’s more? We offer family-friendly dining experiences that have defined our success since we started more than 50 years ago. Visit us today and have a taste of our healthy burgers”
This message tells the story of Burger and when included in a video and shared through Instagram, it can help build a positive view of the company in the eye of the consumer. This can help it stay ahead of the competition.
Facebook
Facebook is another important platform that the company can use to spread awareness about its value proposition. Affordability is one aspect that Burger King prides itself on and it can be a great value proposition to share with customers through Facebook. According to the company’s website, it is known for offering affordable and great-tasting food (Burger King, ...