Sign In
Not register? Register Now!
Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.86
Topic:

Lululemon Brand: Primary Customer and How Their Needs are Met

Case Study Instructions:

Choose a well-known brand (one that you haven’t used in a previous discussion post). Identify their primary customer – describe who this person is. What does this person want from the brand? In what ways does the brand meet their needs, and how does the brand communicate this? In what ways does the brand fail to meet their needs, and what steps could they take to improve this? All main posts must be scholarly and include ample citations/discussion of the text(s).
Readings:
https://www(dot)ted(dot)com/talks/malcolm_gladwell_choice_happiness_and_spaghetti_sauce
https://www(dot)quicksprout(dot)com/customer-persona/
https://blog(dot)hootsuite(dot)com/buyer-persona/
https://blog(dot)hubspot(dot)com/sales/brand-positioning-strategy
Designing Brand Identity pp 222 - 229 (Beeline to CAoS)
Brand Thinking pp 41 - 73 (Phil Duncan + Dori Tunstall)

Case Study Sample Content Preview:

Lululemon brand
Name:
Instructor:
Course:
Date:
Lululemon brand
Lululemon is a brand that focuses on athletic wear, including tops and yoga pants. Yoga pants are the product that the brand invented, including sweaters, shorts, undergarments, jackets, accessories, yoga mats, bags, water bottles, and personal care products like dry shampoo and deodorant. It has a trademark of the original fabric and a significant amount of nylon microfiber. The brand became popular because of leggings (Kim & Sullivan, 2019).
A woman is a primary customer of lululemon. Lululemon has been known for yoga apparel for women. A woman wants quality, style, and fashion all under one roof and in one product. The company always tries fulfilling this through constant evolution and innovation of its products to match the ever-changing preferences of its primary customer. Wheeler (2013) notes that the development of a brand is usually a product of everything and anything that appeals to the senses of a potential customer. It takes time to build a brand and carve out an identity. The firm uses guerrilla marketing to make clients feel that wearing the brand makes them part of the larger community. It uses social media site...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Case Study Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now