Toys R Us Canada: Is Playtime Over? SWOT Analysis Business Case Study (Case Study Sample)
"Toys R Us Canada: Is Playtime Over?"(SWOT) The article in the attachment, check it.
Please use SWOT analysis this case and answer all the questions(5) below:
1. What are the strengths, weaknesses, opportunities and threats for Toys “R” Us in the 2018 Canadian market?
2. Does Toys “R” Us have a sustained competitive advantage in the Canadian market? Why or why not?
3. Can Toys “R” Us be successful by focusing only on its experiential shopping endeavors, or only on its digital experience? Why are both necessary for the company’s sustained competitive advantage?
4. Are consumers likely to value the changes Toys “R” Us is proposing for its retail space? Why or why not?
5. Does Toys “R” Us have a strong marketing mix as it moves toward the future in the Canadian toy industry? Why or why not?
APPENDIX A: Case Study Analysis: Tips and Tools
Tip 1. Contextualize the case. There is a method to my madness. Cases generally correspond to a particular set of concepts and theories. Keep this in mind as you prepare your analysis.
Tip 2. Read the case actively. The goal is not for you to grab your highlighter and speed through the case. Instead, ask yourself questions, wrestle with the core decisions, and think through multiple scenarios.
Tip 3+. William Ellet argues that there are “four types of situations” that you will often see in cases, for each here are some tips:
o Define the problem in the case. This may not be obvious.
o Then, be able to diagnosis the problem using the various tools you’ve acquired throughout your business training.
o Identify the decision options.
o Determine the criteria by which to evaluate the decision options.
o Accumulate as much evidence as possible to support your decision.
o Again, determine the appropriate evaluative criteria.
o Make the evaluation that is most consistent with the evidence provided by the case and the key criteria.
o Be sure to be holistic in your evaluations – think about positive and negative aspects.
- Rules (This is particularly critical for quantitative analyses)
o Know the information you need to apply a rule (For example, what data is necessary for a break-even or NPV analysis)
o Know how to obtain this information.
o Know how to apply the rule.
o Make sure your data is accurate.
Ellet provides a nice model for analyzing cases. There are five key phases of the process.
a. Figure out the big picture first; ask yourself, “What is the situation in the case? What is going on here?
a. Develop questions about the problem, namely:
i. What do you need to know about the situation?
b. Think through issues related to the decision, namely:
i. What are the decision options? Any seem particularly strong or weak? What is at stake here? What are the key criteria to base your decision?
c. Questions about the evaluation, in particular:
i. Who or what is being evaluated? Who is responsible for the evaluation?
a. Here is where your analytical work gains momentum. Develop your perspective on the case.
b. Review the aforementioned questions – now begin to develop your answers for each set of questions.
4. Proof and Action
a. Ask yourself, what evidence is provided by the case that supports my hypothesis? What additional evidence do I need to collect?
b. Equally important for our course, also consider how would I implement my recommendations?
a. Spend some time critiquing yourself, ask the following:
i. How else could this problem be defined? If defined differently, would I have the same hypothesis?
ii. Where are the weak links in my analysis?
iii. What is the potential downside to my recommended decision? What is the strongest counter evidence?
iv. How thorough have I been in my analysis? How might a different course of action be proved?
NEED TO SUMBIT ON THE Turnitin. Make sure you did your own work
Toys “R” Us Canada: Is Playtime Over?
Toys “R” Us Canada: Is Playtime Over?
Strengths: one of the greatest boosters that helped the revival of the Toys “R” Us was the partnership with Fairfax Financial Holdings Limited for financial support. Vibrant marketing strategy and high stability evidenced in the annual sales were also another stronghold on which the company based its success. The company also embarked on partnerships with food and beverage partnerships to promote experiential retail as a new business model to appeal to customers.
Weaknesses: the company had unfortunate financial management mainly due to the ties to the American counterpart in terms of unsecured inter-company loans. The Canadian toy chain also had small and outdated store formats that needed renovations. It also had an underdeveloped online marketing strategy.
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