1 page/≈275 words
Business & Marketing
Explain marketing - how it differs from advertising and sales? Case study (Case Study Sample)
Case Study 1 Question: Explain marketing - how it differs from advertising and sales? Case Study 2 Question: Describe the steps in the marketing planning process? Case Study 3 Question: Identify the major forces in international and domestic marketing environments? Instruction in answering question: 1) Clearly identified the marketing issue being discussed 2) Applies marketing terms to the specific situation 3) Supports the answer with arguments (facts, numbers, events from the real life situation) 4) List the sources of information REQUIRED TEXTBOOK: TEXT: Marketing: Real People, Real Choices, Authors: Michael Solomon Greg Marshall, & Elnora Stuart, Publisher: Prentice Hall, 7th Edition 20011. ISBN#978-0-13-217684-2 source..
Marketing case study questions
Marketing is a process through which products are prepared for the marketplace. It entails mastery of potential clients and their need for service or product. It also describes product brand and holds a market share. Advertising is a process through which product awareness is created in the marketplace. It involves communication about product existence. A sale is the task of product or service selling for compensation after a successful marketing and advertising (Michael, Greg & Elnora, 2011).
Marketing planning process entails objective development and specification of accomplishment mechanism. The process involves:
1 Objective determination: involves goal and plan development which offer direction and serve as performance evaluation standards.
2 Resource assessment: evaluation of available resources in terms of technology and finance to identify weaknesses and strengths in order to aid in achieving organizational objectives.
3 Opportunities and risks evaluation: environment factors that influence opportunities in marketing are assessed and evaluated to identify both risks and opportunities in marketing.
4 Strategy of marketing: the efforts dedicated to marketing plan directed towards development of marketing strategies that are flexible, efficient, and adaptable to aid in achieving organizational objectives.
5 Monitoring and implementing marketing plans: the operating plans are implemented and feedback used to adapt and monitor developed marketing strategies to match performance expectation (Michael, Greg & Elnora, 2011).
The major forces in domestic and international marketing environments include:
1 Political forces and conditions that dictate the success of activities of marketing
2 Regulatory and legal forces that determine the foundation for market activity implementation
3 Societal forces ...
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