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Pages:
2 pages/≈550 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

How Domino's Pizza Utilized Efficient Communication Strategies to Mitigate Crisis

Case Study Instructions:

For this assignment, you will write a case study analysis that focuses on the communication strategy of an organization of your choice.
In this assignment, you will need to a) summarize the communication strategy of your chosen organization, b) analyze the communication strategy of your chosen organization, and c) explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.
A. Summarize the Communication Strategy
Locate an article that discusses the communication strategies used by your chosen organization. After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise:
[Insert author’s name here] discusses how innovative communication processes have helped [insert name of the organization here] resolve [insert issue here].
The top reason [insert author’s name here] holds that position is __________.
A second reason [insert author’s name here] holds that position is __________.
A third reason [insert author’s name here] holds that position is __________.
After filling in the blanks, you should have a list of the positions and claims made by the authors about your chosen organization. Shape your notes into a summary paragraph. (Do not simply include the list that you completed in the exercise above.)
Remember that the summary paragraph is where you will present information from the source. You will provide your analysis and interpretation in the following section of the paper.
B. Analyze the Communication Strategy
Be sure to include how the communication strategy impacts the organization on multiple levels. Feel free to use the four levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on the Dell Computer Corporation in the Unit VI Lesson. (Note: Your categories may be different.)
In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in your chosen organization, and provide potential solutions based on your research. Include ways that effective management could help to provide a solution.
C. Explain Integration Techniques
Finally, explain how this communication strategy could be integrated into your current or former workplace. You will need to reference at least two academic sources.
Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of two pages in length. Content, organization, and grammar/mechanics will be evaluated.
Must be under 20% plagiarized in SafeAssign.

Case Study Sample Content Preview:

Unit V Case Study
Your Name
Subject and Section
Date
Strategic communication has always been essential for the survival and the development of any organization. Without it, processes would not be efficient, and any issues could easily grow and render the whole operation useless. In the case study of one of the biggest Pizza and fast food chains in the world, Domino’s Pizza, Young, and Flowers (2012) discussed how the company utilized efficient communication strategies in order to mitigate the crisis in the same arena. Young and Flowers (2012), are professors in Ithaca college that specializes in communication strategies between organizations. They have already analyzed and prescribed different approaches in their publications towards a better and more effective communication strategy for any organization. One of them would be discussed in the succeeding section.
The case analyzed by Young and Flowers (2012), was when two employees of Domino’s Pizza has posted “videos of adulterated food on YouTube in April 2009”. Back then, these videos have become viral, which was viewed by millions of people around the world. However, its implications were felt by the company as sales have significantly dipped a few days after the videos’ release. However, what makes this story interesting is how the company’s executives and marketing team has responded to such videos afterward. In an interview with Tim McIntyre, Vice President of Communications, of the company he said that while he was disappointed with the employees that took the video, he did not want to get angry with them since Domino’s Pizza has always kept good care of their employees. However, what they did was to have immediate actions with the viral video by also relea...
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