8-13-Portfolio Project: Extra Credit Opportunity

8-13-Portfolio project: Extra credit opportunity
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Course
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Introduction
The premium automotive sector is competitive including in the sport utility vehicle (SUV) and crossover SUV segment. The SUVs are four-wheel drive and are the preferred choices for those traveling in tough trains, but the marketers draw attention to the luxurious aspects of driving the brands. Mercedes-Benz markets the SUVs a safe and reliable, and scores highly on these features when compared to Infiniti and Lexus. Mercedes-Benz has the higher reliability and safety as well as perception of luxury.
Perceptual maps
Reliability
High
Mercedes
Lexus
Infinity
Safety
High
Luxury
High
Mercedes
Lexus
Infinity
Comfort
High
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Infiniti
Infiniti is the luxury brand of Japanese carmaker Nissan, and the company has created various videos to show the target market the various model. In 2014 the company changed its branding structure and models are no longer G and M models, as there are Q for the small cars and QX for the SUVs and vans. The marketing campaigns highlight that the vehicles can be driven in diverse terrains like the countryside or through a tunnel. In doing so the marketing strategies are relevant to communicate the benefit of the various models. The vehicles are ultra- equipped with technology and the automatic transmission cars are popular compared to the manual versions.
Infiniti developed the first variable-compression engines a smaller displacement engine than those existing. For the VC-Turbo engine there is focus on air to internal combustion engines, and adapting the compression according to the requirement. There has been more focus on improving the engine power in the latest models such as the QX 80 with powerful V8 engine that is associated with high tow and acceleration. The vehicles also have cruise controls on steering wheel, passenger and side airbags (Infiniti, 2019).
The brand has a growth potential and Infiniti has emphasized the importance of customer perception. Infiniti has increased its and points of sale section allowing the bran to reach more customers with a network that can sell the brands to various locations in the North American market and other places. Infiniti has been marketed as a new and innovative brand that is able to adapt to the new times more easily compared to the older America and European brands. This has been strengthened by focusing on technological development to make the cars unique
When compared to Lexus and Mercedes-Benz Infiniti has emphasized horsepower and price for comparable SUV models, but the challenge remains that the competitors have better name recognition. In the U.S. the 2019 QX 30 costs from $30,150 and the most expensive SUV the 2019 QX 80 model costs $ 65,400 (Infiniti, 2019). The company emphasizes that it is redefining luxury with the top range performance vehicles and the QX 70 is a sport-crossover a and the marketing strategies highlights the sleek design and performance, while the QX 80 commands presence and is appropriate for any destination because of its capabilities.
Lexus
Toyota's Lexus is one of the popular luxury brands in the U.S. but Mercedes-Benz and BMW sell more units. The Lexus SUVs int...