AD analysis

Name: Course: Instructor: Date: Advert analysis The advertisement depicts alternatives to smoking. Electric cigarettes are being branded as the alternative so that people can smoke anywhere at any time at their own pleasure. The colors of the advertisement are mainly black, blue and white. The blue in the advertisement consist of different shades mainly to place emphasis on the electric alternative to smoking. The image of the packaging of the cigarette is the focal point of the advertisement. It is clearly seen with a backdrop of a club setting as people rise their hand up in celebration. The target audience of the advertisement is young, enthusiastic people who love the social scene but are restricted by the smoking laws that are in place. The product, electric cigarettes fall under the luxury genre of products. This is because they are not a necessity in an individual’s life. As such, they are enjoyed in social gatherings such as clubs. The advertisement is run in a magazine publication Ro...