Business organizational analysis Management Article Critique

Article Critique
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ARTICLE CRITIQUE
The article by Khan, Alam & Alam (2015), aims at giving critical analysis of the environmental analysis of Apple in through the Porter’s industry competitive five models. SWOT analysis, STEEPLE analysis and PESTLE analysis. Data that was used in this article was obtained from secondary sources. Additionally, the research depends so much on secondary data form published and unpublished articles as well as the case studies of Apple Inc. The sources of used in this article are credible. To achieve the objectives of this study, the authors analyzed both the internal and external environment of Apple Corporation. The manner in which the authors approached the analysis was professional. The authors have given enough information about Apple Inc. Additionally, they used Boston Consulting Group (BCG) matrix in making effective decisions. This was a very good approach.
Khan, Alam & Alam (2015), suggests that one...