Reasons for Pursuing a Master's Degree in Communication Management

Admission Essay
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Admission Essay
I am aspiring to pursue a Master's degree in Communication Management. I have a background in Marketing at a graduate level and would like to specialize in Marketing Communication. Having been actively involved in the family business, which I helped to build to become a viable enterprise, I realized several gaps. Most of these were due to the incompetent management of communication, both within and without. These experiences motivated me to look for an excellent way to deal with such impediments. After intensive research and consultations, I concluded that I needed to pursue an advanced marketing communication course. In the long run, I developed an interest in learning the core marketing communication concepts that will enable me to acquire a solid foundation in the principles of marketing. There have been far-reaching changes in the marketing platforms that require advanced communication management skills. The Master's degree program will enable me to gain these skills that are essential in managing changes that are rapidly taking place in business processes management across the business world.
My focus is on learning new marketing trends more so in the digital marketing front that has complicated marketing communication systems for most of the businesses. Being a consistent business personality, I have been keen on studying business trends in the social media platform, managing market growth, B2B trading practices, reputation management, and innovation (Murphy &Sashi, 2018). The acquisition of this valuable knowledge will enable me to be competent and result-driven. I consider this will give an edge in critically analyzing issues.
My experience in the business world has made me recognize that marketing is the primary driver of commercial enterprises. Secondly, in one of my investigations, I realized that most of the businesses fail in their marketing engagements due to lack of expertise and not being able to define the role of the marketing department. These impediments have led to the high demand for professional marketers who have an in-depth understanding of good marketing practices and approaches. Conversely, companies that have well-established marketing divisions are not performing any better. For these businesses to have the best outcomes, they must have the role of their marketing staff well defined by encouraging specialization. Marketing requires analytical thought processing that not only delivers excellent results in terms of sales turnovers but ensures the attainment of exceptional business practices.
Several studies have confirmed that marketers that have training on crucial marketing concepts such as communication have the upper hand in becoming the best global marketing strategists. The Master's degree in marketing communication management training will enable...