Organizational communication Multiple Choice Questions
This class is Organizational Communication. Instructions are attached
The sentence that best meets requirements for good sales writing is:
The product most likely to be sold to consumers through rational appeals would be:
Mark the beginning of the clearest and most positive wording of the refusal in a message turning down a request.
Mark the best sentence denying credit to a bad moral risk.
In an adjustment-refusal message, the best place to state the refusal is:
The most important of these goals for the opening of a sales message is:
Mark the best of these sentences making the request in a persuasive-request message.
Which of these subject-line wordings is best for a message refusing to make an adjustment?
The best of these action sentences from a sales message is:
Is there justification for positive writing in a message refusing credit? In this circumstance, how might you evaluate and respond to the statement “You are not going to sell the reader; so why try to maintain goodwill?” Defend your reasoning.
Analyze persuasive requests and sales messages. What traits do persuasive requests and sales messages share in common and how do they differ? Defend your analysis with supporting examples.
Take Test: Unit IV Assessment
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Question 1
1 Â
The sentence that best meets requirements for good sales writing is:
Answer
We make Kapers in three weights--light, medium, heavy.
Kapers come in three weights--light, medium, heavy.
Light, medium, and heavy are the weights of Kapers.
You may choose Kapers in three weights--light, medium, heavy.
We make Kapers in your choice of weight--light, medium, heavy.
4 points Â
Question 2
1 Â
The product most likely to be sold to consumers through rational appeals would be:
Answer
diamond rings.
teen fashions.
candy.
automobile tires.
exotic cuisine.
4 points Â
Question 3
1 Â
Mark the beginning of the clearest and most positive wording of the refusal in a message turning down a request.
Answer
I am sorry to inform you that . . . .
I must refuse your request for . . . .
Your request cannot be considered favorably . . . .
These facts clearly show that your request cannot . . . .
The best we can do at this time is to . . . .
4 points Â
Question 4
1 Â
Mark the best sentence denying credit to a bad moral risk.
Answer
You will understand, I am sure, why we grant credit only to good moral risks.
As your credit report indicates that cash buying would be best in this case, may we suggest that you take advantage of our special December discounts.
Your long record of nonpayment makes it imperative that we ask you to buy for cash only.
You will have to buy for cash, for your record does not justify credit.
I am sorry to report that we must decline your request for credit.
4 points Â
Question 5
1 Â
In an adjustment-refusal message, the best place to state the refusal is:
Answer
early in the opening sentence so as not to tantalize the reader.
immediately following the explanation that justifies it.
at the end of the message following detailed supporting reasons.
at the beginning of t...