Advertising in the Wake of Facebook: Cambridge Analytica Data Scandal
You can decide the title accroding to the content
Tonight is the first of several classes on advertising ethics. We'll be exploring the myth of “subliminal seduction” plus the realities of nudity, rude language, bad taste, Benetton photos, Calvin ‘kiddie porn', Citibank bikes—all cultural irritants but relatively insignificant compared to below:
*Facebook's theft of 90 million psychographic profiles —sold to bad actors that resulted in anti-Clinton, pro-Trump messages viewed by millions— may result in possible reforms, government regulations, reworking of the site's all-important business model…or absolutely nothing at all.
*Native advertising and content marketing—which dominate Mara
Einstein's text and form the foundations for her condemnation of advertising's growing control over print news content as well as most social media sites. Tim Wu's text is similarly critical of advertising's “fake news” impact on social as well as traditional media.
* Publicly owned media (television, radio networks/stations) have been totally dominated by advertising since the 1930s and 40s, even though they are licensed by the Federal Communications Commission to broadcast “in the public interest, convenience and necessity.” They rarely have and after their deregulation by President Reagan have concentrated almost entirely on winning the largest possible audiences for marketers, largely through lowest-common-denominator programming.
President Trump's elimination of Wu's net neutrality opens the door to a total dominance of Internet content and messaging by marketers.
*Political campaigns can be financed and won by the candidate with the largest war chest, as NYC Mayor Mike Bloomberg demonstrated over three elections and twelve years, spending over $100 million of his own billion-dollar fortune in mainstream media to crush all opponents.
*Chris Whittle and Channel One (banned in New York and California) use of classroom commercials that middle and upper-school students nationwide have been forced to view every school day for years
*Other substantive issues include Internet privacy…cookies and retargeting…exploitation of women by digital manipulation…language that “misdirects” the consumer in unrealized ways…insensitive/hurtful advertising to LGBT persons
Choose one significant issue that disturbs you. It can be from the above lists OR any other substantive topic from Wu's “Attention Merchants” or Einstein's “Black Ops Advertising” that you clear upfront. You'll define and discuss, using our texts, handouts, guests, classroom content, other secondary sources, even primary interviews as desired.
Think of this as a research paper in which you investigate other sources that support your position. Your hardcopy execution should be 6-7 double-spaced pages, with sources listed or footnoted.
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