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APA
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Business & Marketing
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English (U.S.)
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BUS 401 Wk 3: MacDonald's Chosen Strategy of Product and Advertising Adaptation

Essay Instructions:

Almost anywhere in the world you can find a McDonald's restaurant. However, the menu may be a bit different depending on where you go since they do adapt their menu to meet the local tastes of the countries they operate in. They also use different advertising campaigns in each country.

Go to YouTube and do some searches on “McDonald's overseas advertisements” or similar searches and find an example of a funny advertisement that McDonald's has done overseas. You may also find some videos of menu items that you can find at an overseas McDonald's, or some McDonald's advertisements in the country that you are studying for your SLP.

Choose a video or two that you think is the funniest or most interesting, and share with your classmates. Then explain the advertisement in the context of why you think McDonald's has chosen a strategy of product and advertising adaptation and how effective do you think the foreign advertisements that you’ve seen have been. In addition to the videos, also make sure to reference one of the readings from the background materials in your post.

Essay Sample Content Preview:

Bus 401 Wk. 3 Discussion Board
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MacDonald’s Chosen Strategy of Product and Advertising Adaptation
In this discussion, I took a look at a humorous approach that McDonald’s employs in its foreign market entry and outsourcing in India. In the film, McDonald’s gives a depiction of the chains limited time in the provision and offering of double patty burgers (Cheng, Liang, Zhang, & Fang, 2014). In the video, the company illustrates the added joy that the consumers feel and gives images of a father surprised by the birth of his second child, a young man whose day is allegedly made when sitting close to two beautiful women and friends who are typically enjoying the company of each other.
Considering the fact that McDonald’s is one of the leading brands in the burger industry, its marketing campaigns revolve around the fact that the franchises favorite and popular burgers remain...
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