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Bus 401 Thread 3: McDonalds Successful Business (Essay Sample)


Business 401 Thread 3

McDonald's and Adaptation


Almost anywhere in the world you can find a McDonald's restaurant. However, the menu may be a bit different depending on where you go since they do adapt their menu to meet the local tastes of the countries they operate in. They also use different advertising campaigns in each country.

Go to YouTube and do some searches on “McDonald's overseas advertisements” or similar searches and find an example of a funny advertisement that McDonald's has done overseas. You may also find some videos of menu items that you can find at an overseas McDonald's, or some McDonald's advertisements in the country that you are studying for your SLP.

Choose a video or two that you think is the funniest or most interesting, and share with your classmates. Then explain the advertisement in the context of why you think McDonald's has chosen a strategy of product and advertising adaptation and how effective do you think the foreign advertisements that you’ve seen have been. In addition to the videos, also make sure to reference one of the readings from the background materials in your post.


Bus 401 Thread
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Bus 401 Thread
Marketing is the heart of a successful business in the contemporary world. McDonalds is a perfect image of how strategic marketing influences and affects the prosperity of a company in a competitive environment. Besides, MacDonald's is among the top 10 best brands internationally and is the best restaurant worldwide with the most clients. It occupies over 120 countries across the globe and has the most of the chains in America.
The type and nature of commercials used to make the public aware of a brand solely depend on factors such as events happening during...
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