Marketing Assignment: Corporate Aviation Business Proposal

Corporate Aviation Business Proposal
Name
Institution of affiliation
Date
Corporate Aviation Business Proposal
Executive Summary
The world is increasingly becoming interconnected as the global order tends to pan out towards globalization. As such. Businesses especially in the corporate sector meet new challenges and opportunities due to this. The opportunities consist of new markets and new sources of inputs such as raw materials and creative talent. Modern businesses must prepare effectively to be able to tap these new resources and thus ensure the sustainability of their business practices. As the business’ area of influence becomes larger, it is essential that the company remains capable of exerting its control and influence in this area CITATION The11 \l 1033 (The Globalisation of Firms as Social Systems, 2011).
This company has over the recent years experienced tremendous growth. Our area of influence includes the whole of Lynchburg and the surrounding environs. If this trend continues unabated, the company will have an even larger sphere of influence with regard to its business activities. This is likely noting the stability of the global economy and the expected growth of our clients' business which creates greater demand for our services CITATION Can \l 1033 (Cannon and Richey). In determining the necessity for a corporate aviation division for the firm, it is necessary to interrogate the facts. The firm employs 300 workers, including sales and engineering staff. The sales staff averages thirty 2–3-day trips a year, with 3–5 employees on each trip. Most of the sales trips are within a 400-mile radius of Lynchburg. The engineering staff is involved in site inspection and pop-up troubleshooting trips. The engineer trips range from a day to 3 weeks, within the same 400-mile radius. Usually, two engineers go on these trips about ten times a year. The company is currently spending $180,000 a year on travel expenses. The firm in attempting to determine the best alternative must weigh them. However, monetary considerations should not be the only factor. The firm should consider the safety, comfort and even the optimum number of employees that should travel in making its decision.
Benefits of Corporate Aviation
Corporate aviation provides an efficient means of transporting employees across the nation and in some instances globally. Corporate aviation greatly reduces the firm's dependence on commercial planes. The firm's employees can make their plans with the understanding that they can travel when they need to at their convenience. Corporate aviation further allows employees to carry out meetings as they travel. This enhances productivity and ensures the employees deliver greater value to clients which ultimately benefits the firm.
Corporate aviation provides its users with a heightened level of comfort. The plane can be customized to fit the exact needs of its users. Employees utilizing it can, therefore, enjoy the experience of traveling rather than simply accommodate it. Corporate aviation will also save the firm money. Employees can travel to meetings with clients and return home on the same day. The firm would, therefore, save money that would...