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Pages:
1 page/≈275 words
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2 Sources
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APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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MS Word
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Week 4 Assignment: The E-Commerce Marketing Concepts

Essay Instructions:

Based upon the following book Laudon, K., Traver, C. (2014). E-Commerce, (10th ed). Upper Saddle River, NJ: Pearson/Prentice Hall 1. Would you say that the Internet fosters or impedes social activity? Explain your position. 2. There is some controversy surrounding paid placements on search engines. What are the issues surrounding paid-placement search engines? Why might consumers object to this practice?

Essay Sample Content Preview:

Week 4 E-Commerce Marketing Concepts
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1] Would you say that the Internet fosters or impedes social activity? Explain your position. The internet fosters social activities as platform of communication, but also impedes social activities as there is loss of the personal touch in communication while spending more time online (Laudon, 2014). Through the internet people communicate via e-mail, social networking sites and instant messaging. They are likely to connect with their friends and families who stay far away from them or who are in a different location at the time of communication. Other than this, people have the opportunity to connect with those who share similar interests, like politics, sports and certain hobbies.
The use of the internet and new technologies can affect the quality of relationships while impeding social activities. This is especially when users are addicted to the internet, where human relations are increasingly mediated to internet communication. There is a risk of internet addition where people then do not spend quality time with their loved ones, while they may interact virtually with p...
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