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Case Study
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English (U.S.)
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Topic:

The External Environment, Internal Profile, and SWOT: Coca Cola Strategic Choices (MGT599 MOD3 SLP)

Case Study Instructions:

Module 3 - SLP
Strategic Choices
Simulation
In Module 3, you will use CVP analysis to inform the pricing of your 3 products.
SCENARIO CONTINUATION:
You’ve now completed SLP2, and it the date is (once again) January 1, 2016.
You turn on the TV, and once again, the local television news anchor is talking about events that occurred on January 1, 2012.
Your decision-making process will be different this time, as you will be using CVP analysis, a technique with which you recently became familiar.
You analyze the results of the decisions you made in SLP2. But this time, you aim to improve your Final Total Score by using the CVP Calculator to help you determine a new and improved strategy.
You analyze your SLP2 results using CVP and develop your complete four-year strategy, again taking notes, documenting your reasoning.
You finish the report that shows your revised strategy for the next four years.
Do not run the simulation yet! Simply turn in your written report.
Session Long Project
Write a 6- to 7-page paper, not including cover and reference pages, in which you use the results from SLP2 and CVP analysis to develop a revised strategy.
Keys to the Assignment
The key aspects of this assignment that should be covered and taken into account in preparing your paper include: 
1. The revised strategy consists of the Prices, R&D Allocation %, and any product discontinuations for the X5, X6, and X7 tablets for each of the four years: 2012, 2013, 2014, and 2015.
2. You must present a rational justification for this strategy. In other words, you must provide clear and logical support for your proposed strategy using financial analysis and relevant business theories.
3. Use the CVP Calculator and review the PowerPoint that explains CVP and provides some examples.
4. You need to crunch some numbers (CVP Analysis) to help you determine your prices and R&D allocations.
5. Make sure all of your proposed changes are firmly grounded in CVP analysis, on the financial and market data provided you, and on sound business principles.
6. Present your analysis professionally, making strategic use of tables, charts, and graphs.
• Time Line Summary:
SLP1 
• 2015: Hired on December 15.
• Turned first report in to Sally on December 30th.
SLP2
• Time Warp 1 begins: January 1, 2016 warps into January 1, 2012.
• You realize you have to make decisions for 2012 – 2015, which you do.
• December 31, 2015 – You have gone through all four years, and you write your report to summarize how you did.
SLP3
• Despite your efforts in SLP2, you are once again taken back to January 1, 2012. You decide to use CVP analysis to revise the four-year plan you developed in SLP2. You analyze the results of your decisions from SLP2, taking detailed notes. You use the CVP Calculator to help develop your revised strategy, taking additional notes explaining the logic your decisions.
SLP Assignment Expectations
Your paper will be evaluated using the grading rubric.
Tips and Suggestions
Please note the following tips and suggestions:
You might find these downloads and readings useful:
Rehman, A. (2014). Cost-Volume-Profit relationship (CVP Analysis). Accounting for Management. Retrieved on August 27, 2014 from http://www(dot)accountingformanagement(dot)com/cost_volume_profit.htm
Decision Matrix Table - Download this Word doc with a blank table you can use to show your proposed strategy decisions.
PowerPoint discussing CVP - Provides a good overview of Cost Volume Profit analysis, the various equations that you can use, and how to use it. Some examples are provided showing how to use the CVP Calculator.
CVP Calculator- This an Excel-based calculator that you can use to determine prices, volumes, and profits. Keep in mind that it will tell you what need, but the market determines what you actually get.
• Include a cover page and reference page, in addition to the 6-7 pages of analysis described above.
• Use section headings as appropriate. Use graphs, charts, or figures strategically – but not as "space fillers."
• Cite and reference all sources that you use in your work, including those that you paraphrase. This means include citations and quotation marks for direct quotes, and citations for that information which you have "borrowed" or paraphrased from other sources.
• Please use original writing (No Plagerism)
• Please use American URLs that can be easily verified on the web on the reference page. (Extremely Important) must be able to go directly to the PDF or body of work.
• Please include the page numbers in the in text references; APA style.
• Read the background material in the attachment titled Background. Use some of the background material as references.

Case Study Sample Content Preview:

MGT599_MOD3_SLP
SLP-THE EXTERNAL ENVIRONMENT, INTERNAL PROFILE, AND SWOT
Name:
Institutional Affiliation
The External Environment, Internal Profile, and SWOT
Revised Strategy
Scenario Continuation:
The continuation of the revised strategy clearly establishes the essence of developing the organization's expenditures towards research and development for the X5 and the X6 tablets that should be increased during a period of two years. Alternatively, the pricing structures of the X6 tablet may be improved since its demand was considered as inelastic (Anderson, 2011, pp.6). Consequently, it was noteworthy that the principal strategy that the organization developed in maintaining the performance of the X5 tablet in the market aimed at ensuring the products price was retained until its revenues declined since a decrease in the products revenues clearly established a reduction in the pricing structure of the product.
In the year 2012 and 2013, the company ensured that its expenditures in research and development for the X5 and the X6 gadgets were maintained. However, in the year 2014 and 2015, the organization resorted to the reduction of its expenditures towards research and development for the X5 tablet, while that of the X6 tablet increased (Anderson, 2011, pp.6). In reality, these actions were attributed to the limited instructions from the company about the development of new products and the products frame of reference were covered within a period of four years before the X7 gadget was eliminated from the market. The X7 as depicted in this strategy was a drain on the company’s revenues, thus necessitating the need to either modify the product or eliminate it from the market.
Year 2012
During this year, the implementation of a revised strategy would take the course, an aspect that would see the pricing of the X5 tablet stipulated at $270. The slight increase in the products price can be attributed to the products stage that details its growth in the market (Carter & Greer, 2013, pp.4). In addition to this, the products pricing is also structured in consideration of the expenditures incurred during the process of research and development that is pegged at 50%. The company, therefore, expects that its investments towards research and development will result in the enhancement of the products features, thus perfecting the product in consideration of the market needs and consumer preferences.
Alternatively, the pricing structure of the X6 gadget was placed at $460, with a slight increase on account of the fact that the users of this product were not sensitive to its pricing but its quality and performance. The X6 tablet was in its growth stage within the products lifecycle, thus the number of its potential customers likely to increase far much higher than its current clients (Carter & Greer, 2013). The company based these factors to the pricing of the X6 tablet. As a precaution, the organization considered increasing its research and development allocations towards the product to 50%. It was perceived that an addition to the organization's expenses on research and development would not only impact the development and enhancement of the product on the market but aid in identifying a ni...
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