Assessment Part 2: The Dissertation Proposal THE ROLES OF BRAND EXPERIENCE AND BRAND IMAGE IN PURCHASE INTENTION (Thesis Proposal Sample)
my major is international marketing, so please follow:
ALL MSc Marketing and MSc International Marketing, as well as MSc Marketing Communications students who are not doing a company project dissertation must submit an Academic Dissertation Proposal Form and work on an academic dissertation topic.
my dissertation topic is The Roles of Brand Experience and Brand Image in Purchase Intention: A Cross-National Comparison Between China and the UK.
Bell,E., Bryman, A. andHarley, B. (2018), BusinessResearch Methods, 5thed., Oxford University Press, Oxford.
Saunders, M. N. K, Thornhill, A. and Lewis, P. (2016), Research Methods for Business Students, 7thEd., Pearson.
Recommended Reading will be attached in the file of the following Research Methods Module Outline.
Other attachments are provided by the supervisor when meeting, please use as a reference
Assessment Part 2: The Dissertation Proposal Part two consists of a dissertation proposal, which will enable us to assess your understanding of the key concepts, practices and processes involved in research for academic dissertations. The word count of part one is 2,250 words, with no leeway. References are not included in the word count. Part two is worth 75% of the total assignment mark. The deadline for part two is 12.00 noon on Thursday, 18th April 2019. ALL MSc Marketing and MSc International Marketing, as well as MSc Marketing Communications students who are not doing a company project dissertation must submit an Academic Dissertation Proposal Form and work on an academic dissertation topic. ALL students from MSc Strategic Marketing and Consulting and eligible students from MSc Marketing Communications should fill in the Company/Academic Topic Dissertation form and work on a topic relevant to your client. Academic Dissertation Topic (For MSc Marketing and MSc International Marketing Students, as well as MSc Marketing Communications who are NOT doing a company project dissertation)source..
THE ROLES OF BRAND EXPERIENCE AND BRAND IMAGE IN PURCHASE INTENTION: A CROSS-NATIONAL COMPARISON BETWEEN CHINA AND THE UNITED KINGDOM
The global economy is characteristic of increasingly complex consumer demands coupled with equally increasing competition across the wide range of economic sectors around the world. Globalization and the widespread use or incorporation of advanced technology in carrying out daily business operations further enhance the competitive nature of the global economy. Business organizations are utilizing such concepts and platforms for sustainable growth and development within their diverse sectors of operation. The use of advanced communication and information technology, for instance, plays a significant role in the monitoring of consumer behavior towards a given good or service. Such initiatives seek to establish an understanding of what features or aspects of a given product or service appeals most to the consumer to evoke a positive reaction of making a purchase.
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