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Organization Development: Facebook Inc. Management Term Paper

Term Paper Instructions:

please read files I upload carefully.
you may only use stuff from the textbook I provide.


 


You will probably;y have about 2 pages of narrative in discussing the OD problems, 1 page talking about the OT response and maybe 1 to 2 pages for each table. If your table has all the information required embedded in it, you do not need to do a narrative.


 


MGT 450 COVID-19 TERM PAPER REVISION


April 21, 2020


 


 


In response to the COVID-19 Crisis, the MGT 450 Term Paper parameters have been revised.


 


Choose one company from the three listed:



  • Arch Coal

  • Facebook

  • Harley Davidson


 



  1. For your company of choice, identify their problem areas.  For example:


 



  • Arch Coal – The external environment is having an impact on the fossil fuel industry.  Fossil fuel sourcing is finite.  Climate change, and the world response, is impacting the industry.  Arch Coal has faced numerous lawsuits and fines as a result of their mining practices.


 



  • Facebook – Both external and internal issues prevail here.  Facebook has had its share of controversies in recent years.  Most notably, back in 2018 the social media company experienced public backlash and legal consequences over the Cambridge Analytica gained access to private data from millions of Facebook accounts. In this election year, Facebook is embroiled in yet another controversy, but this time it's not about your data: It's about foreign interference in American elections, and partisan politics, and freedom of speech. Internally, their crisis management has been poor.  And, some feel, unethical.


 



  • Harley Davidson – The iconic motorcycle company is in financial trouble, largely because of dropping sales.  It has failed to make motorcycles that today's current bike buyer wants. It has more recently tried producing some smaller bikes, like its Street 500 and 750s, but sales in that segment fell 30% year over year.  The brand is also very expensive and they have had many recalls.   When you pay that kind of money for something, you expect high quality!


 


In your research, you will likely find additional issues plaguing these companies.  Your discussion of the problems will likely be a page or two of narrative.


 



  1. For your chosen company, create an Organizational Development plan to address their business problem(s). Assume you have the time and culture to embrace change. Assume your process has been participative. Remember, OD is evolutionary.


 



  • Chapter 7 discusses the Basic Strategies to Change.  Table 7.1 lists several interventions


 



  • Chapter 6 discusses resistance to change, which translates to potential challenges to your implementation of the change.


 


You might want to use a table format to plot out your OD plan.


 


EXAMPLE: 


 



CHANGE STRATEGY

RECOMMENDED CHANGE

RECOMMENDED INTERVENTION

POTENTIAL CHALLENGES

Structural

Flatten the organization.

Management development training

Threat to position power

Behavioral

Create teams.& Empower teams

Team building and intergroup team building

Disturb existing social networks

Technical

Install Robotics

Skill training

Fear of the unknown


 


 


 



  1. For your chosen company, create an Organizational Transformation plan in response to the COVID-19 crisis. How can these companies continue to provide their goods and services with the stay at home orders and physical distancing directives?  Remember OT is revolutionary and directed from the top down because you are in a reactive state forced on your company by the external environment.


 


If you used the chart method for OD, you can use it again for OT.


 


EXAMPLE: 


 



CHANGE STRATEGY

RECOMMENDED CHANGE

RECOMMENDED INTERVENTION

POTENTIAL CHALLENGES

Structural

Work-at-home

Job enrichment, virtual stress management support

Disturb existing social networks

Behavioral

Transition to work-at-home

Individual skill and time management training; re set goals

Disruption of routine

Technical

Change job design

Skill training

Fear of the unknown


 


Term Paper Sample Content Preview:
Name
Institutional Affiliation
Course Code/Title
Instructor
Date
Organization Development: Facebook Inc.
Organizational development focuses on handling the changes in the external business environment. Competition in the industry is dealt with by a company applying the right changes to increase the satisfaction of different stakeholders. The external forces impacting the organizations include customers, competitors, government, investors, community, unions, and suppliers. Anticipating change is crucial for a business to remain updated with the trends happening in the industry. The flexibility of a business assists in meeting the different changing conditions in the industry. According to Brown (14) organization development (OD) provides long term success of a business by effectively handling problems in the industry. The renewal of processes in an organization is crucial in making it possible for a company to accomplish set goals. OD problems occur when a business does not focus on implementing change to fit the external forces. OD problems are evident when a company is resistant to change making it difficult to accomplish the production goals.
Facebook Inc. is a leading social media company with a large market share globally. The company has experienced organizational problems making it difficult to have a smooth flow in the technology market. The control and monitoring of external forces help a business in identifying the right change to maximize production in the market. The solving of problems and renewing processes in a company is possible by using the right organizational development technique (Brown 16). Data security is a huge problem facing Facebook Inc. due to the exposure of private data to unauthorized individuals. The accessing of private data without informed consent from the owner is a serious problem for a social media and technology company. Facebook's credibility has been negatively affected by the issues of the data breach. Facebook’s chief executive finds it hard to convince Facebook users of the responsible handling of personal data. The ability of unauthorized people to access social media data causes panic to social media users. In 2018 Facebook experienced data security issues due to Cambridge Analytica gaining access to millions of Facebook accounts. The access of Facebook accounts by unauthorized individuals or organizations shows cases of the data security breach.
Data privacy is a crucial aspect for a company to consider for a smooth flow of operations in the selected market segment. The right to privacy is infringed when Facebook Inc. fails to protect users from unauthorized access to private data. A business should focus on ethical practices by maintaining the rights and freedom of different clients (Brown 69). Facebook sharing private data with third parties has negatively impacted its public reputation. Facebook Inc. sharing private data with Cambridge Analytica led to public and legal issues. The public backlash was evident due to the reduced reputation and trust of Facebook users after the access of private data by Cambridge Analytica. The legal consequences were due to the breach of privacy regulations. Social media will feel confident and free to use Facebook when the company...
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