Mini-case reponse #15. Management Term Paper. (Term Paper Sample)
Do not need outside resources, its a mini case reponse to mini case 15. see all the requirement and mini case example in the attatchment. Also need to answer the question into the case.
1. Was the headphone an attractive industry when Alden entered with Skullcandy?
2. Does Skullcandy have a sustainable competitive advantage in the market? If so, what is it and why is it sustainable?
3. How are Skullcandy’s products positioned? How is this positioning supported (or unsupported) by the company’s functional-level strategies?
4. What are some of the features of Skullcandy’s product development strategy? Do you have any recommendations for how it is managed?
This mini-case study #15 responds to the issues on the overall performance of Skullcandy Company within the headphone industry and market. The material as presented within the mini-case describes the various efforts made by the management of Skullcandy to position the company’s brand and products favorably within the market. Skullcandy also generates a number of products that include branded apparel, smartphone cases, as well as docking stations.
Thesis statement: based on the mini case study alongside relevant literature provided, it is highly likely that the design alternatives as provided by the Skullcandy on headphones will demand high level input within a short period of time. It is important that the company explores different alternatives on design that would accurately tap into the specific consumer demands within different markets.
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