Integrated Marketing Communication of Tesla

Student Name Professor Name Course Date Integrated Marketing Communication of Tesla Tesla Motors is a reputable electronic car manufacturer. In 2003, the company was founded by a group of engineers in Silicon Valley. They wanted to let the world know that electric cars were a far better option than gasoline-powered vehicles (Zarko et al. 237). Due to their incredible power, affordability, zero emissions, and instant torque, Tesla’s products gained fame the world over within a few months. Every new generation was better and more efficient than the previous electric cars, helping the company achieve the desired results. The core mission of Tesla Motors has been to accelerate the world’s transition to sustainable transport, and for this purpose, its engineers came up with great designs. For the first time, Tesla Motors designed a powertrain for sports cars, which was built around an AC induction motor. In 2012, the company came up with Model S, which is considered one of the best and premium quality electric sedans. Today with its more than 40,000 vehicles on the road across the globe, Tesla Motors is preparing to launch a better version of Model X; this crossover vehicle was marketed in 2015. Most recently, Tesla Motors has started paying more attention to expanding its business than anything else. They are currently selling a good number of cars in Canada, Australia, Europe, and the United States, and it is believed that Tesla Motors will soon establish its showrooms in all big cities of Asia and the United Arab Emirates. In 2015, the company opened two showrooms in Melbourne. In order to target more and more customers and to keep existing clients for long, Tesla Motors opts for a number of marketing strategies (Fleming 6). For example, for getting maximum exposure for the Tesla S Model, two different forms of media have been chosen: product showcasing and outdoor advertising. The use of outdoor advertising is done to keep people aware of what is new in the market. For this purpose, the use of billboards is common, which are places in the metropolitan area of Sydney. In addition, Tesla Motors makes the wise use of product showcasing in the CBD. Before launching the Tesla S Model, the company showcased the product in the CBD with an aim to help people know what is best for them in terms of vehicles. Tesla Motors believes in manufacturing environment-friendly cars and has opted for a number of strategies in this regard (Hess & Andiola 21). The two selected forms of this target market are social media and outdoor advertising. The outdoor advertising is done using ad banners that are placed here and there in all big cities. Marketing through Facebook, Twitter, Instagram, and other social networking sites is done with an aim to engage more and more people. An example of the Tesla S Model can be taken here as well. In addition to outdoor marketing, Tesla Motors promoted the product through social networking sites. 74168027305 Commercials were run on social media for promoting this product in a better way. It should be noticed that a vehicle promoted through a number of channels, both offline and online, can get maximum exposure and may help the company generate huge profits. A couple of photos of the Tesla S Model were placed acr...