Fast Trackers: The Problem Of Losing Items

Name Tutor Course Date Marketing Plan: Fast Trackers Executive Summary 1.1 Synopsis Fast Trackers is a newly established company that seeks to provide tracking services for its customers. On average, individuals lose approximately four items a month, including keys, mobile phones, and wallets (Express Newspapers). Having identified this issue, Fast Trackers has developed a tracking device that seeks to solve the problem of losing items. We plan on implementing business to consumer marketing since our products will be available online on our website as well as other sites such as Facebook, Twitter and Instagram, where there is a larger demographic. Our main channel of communicating with customers will be online since in this digital era, most people prefer to shop from the comfort of their homes. To ensure that we gain a competitive advantage over our business rivals, Fast Trackers has developed a 6 weeks advertisement strategy, which will be initiated at the launch of the product. The advertisements will involve television airings, social media advertisements, posters and door-to-door advertisements to promote the product. The unique design and unique features of the tracker also make it more attractive to customers. The high number of lost items gives our product a large opportunity in the marketplace. 1.2 Objectives To provide customers with a reliable and efficient tracking device that is easy to operate and carry. To become a leading distributor of portable tracking devices across the nation. To solve the issue of lost items by providing affordable and reliable tracking devices To provide satisfactory services to our customers through our after sale services and customer support. 1.3 Mission Statement To provide consumers with a “guardian reminder” by giving them an affordable and reliable product that will allow others to locate and track where their valuable items are whether it is far or near, in order to make consumers feel safe about their valuables. 1.4 Product/Service Details To provide a...