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Style:
MLA
Subject:
Business & Marketing
Type:
Term Paper
Language:
English (U.S.)
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Topic:

The corporate mission/vision statements of two competing companies

Term Paper Instructions:

Choose two competing companies within the industry. E.g. Verizon vs. AT&T, Nordstrom vs. Macy’s, Albertson’s vs. Ralph's, HP vs. Dell, Nike vs. Addidas, etc.
Find their corporate mission/vision statements from their websites and copy-n-paste them in a Word file.
Write a short paragraph comparing the two statements, and why you like one over the other

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The corporate mission/vision statements of two competing companies
Find their corporate mission/vision statements from their websites and copy-n-paste them in a Word file. Write a short paragraph comparing the two statements, and why you like one over the other
Nike’s Vision statement is, “Bring inspiration and innovation to every athlete in the world” (Nike). The mission highlights expanding human potential and creating sport innovations through the emphasis on sustainability, creativity, and having a diverse global team that affects communities positively. The Adidas vision statement “to be the design leaders with a focus on getting the best out of the athletes with performance guaranteed products in the sports market globally” (Adidas). The company’s mission is being the leading sports brand in the sporting goods industry with a...
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