Taco Bell Online Crisis Summary
Taco Bell Online Crisis
In June 2013, a photo of a Taco Bell employee licking a stack of taco shells was posted by the employee on his own on social media page. The photo soon went viral and customers were worried, angered, and disgusted (Exhibit 1). By the time Taco Bell executives were aware of the photo, it had been reposted so many times that there was no way to take the photo off the internet. Taco Bell quickly (on the following day) issued a press statement on its own website (Exhibit 2). Later that day, they issued an updated version of the press statement to further explain the situation and their responses (Exhibit 3). However, Taco Bell remained relatively quiet on social media. While Taco Bell did respond to a number of individual customers’ posts on Facebook (Exhibit 4), their press statements were never posted on their Facebook or Twitter accounts. Moreover, customers and Facebook fans soon found out that Taco Bell had disabled the comments on its Facebook page.
Please critique Taco Bell’s responses to the online crisis. What did they do well? What could have been done better? (Note: keep your answer clear and brief, bullet points are preferred to paragraphs.)
ps: i will post the exibhits in the added files
( references and firther research is not needed)
I will attach here the another file including one of the exibhits as i cant upload in the files.
Let me know if you got all 4 of them and if you can confirm you got all of them 4.
Taco Bell Online Crisis
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Taco Bell Online Crisis
Crisis of different nature regularly happens to business organizations. The major issue is how the affected company handles the crisis. Taco Bell Restaurant faced an online crisis – involving a picture depicting an employee licking the taco shells. As expected, Taco Bell Restaurant responded to the picture violating food handling procedures. In the response, Taco Shell Restaurant responded in a manner that showed it cared about its customers. The press release addressing the issue stated that the employee was suspended while the restaurant’s management investigated the matter. The news release further explained in detail the genesis of the photo and how it ended up on social media. Taco Bell did well to explain the issue as it helps to convince their customers that they are safe and that ...
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