Marketing Strategies Used By Apple Inc. In The It Industry

Reflective Report Student’s Name Instructor Course Title Date Table of Contents TOC \o "1-3" \h \z \u 1.0 Introduction PAGEREF _Toc509589802 \h 32.0 Unique Brands PAGEREF _Toc509589803 \h 33.0 Marketing Plan PAGEREF _Toc509589804 \h 34.0 Marketing Strategies PAGEREF _Toc509589805 \h 45.0 What I Have Done Well and What I Could Do Better PAGEREF _Toc509589806 \h 45.1 Attending Tutorials PAGEREF _Toc509589807 \h 45.2 Supervisor for support PAGEREF _Toc509589808 \h 55.3 Formulation of group discussions PAGEREF _Toc509589809 \h 56.0 Reflection on the Course PAGEREF _Toc509589810 \h 56.1 UoG online database PAGEREF _Toc509589811 \h 56.2 Mind Maps and Research Logs PAGEREF _Toc509589812 \h 66.3 Informative video clips and Documentaries PAGEREF _Toc509589813 \h 67.0 Conclusion PAGEREF _Toc509589814 \h 67.0 Bibliography PAGEREF _Toc509589815 \h 7 Reflective Report 1.0 Introduction Essay 1 focuses on marketing strategies that are used by Apple Inc. to enhance its competitiveness in the IT industry. Since the company was founded, it has played an instrumental role in developing some of the most sophisticated technological products that have rivalled those produced by other organizations such as Nokia and Samsung (Suchanek, Richter & Kralova, 2014). Over the recent past, there has been increased competition in the technology market as companies continue to introduce products that satisfy the needs of customers. The second essay is an extension of the first essay since it examines the main reasons why Apple Inc. managed to gain prominence. The scholars argue that innovative digital devices played an instrumental role in enabling Apple Inc. to gain prominence since Steve Wozniak and Steve Jobs established the organization in 1978(Razak & Zawawi, 2017, p. 48). 2.0 Unique Brands It is agreeable that this essay has managed to address the main facts that have enabled Apple Inc. to stand out in the electronics industry, including, effective marketing strategies as well as continuous research and development (R&D) capabilities. To manufacture high tech products through organization structure, Apple has also considered rewarding innovativeness and promoting personal initiatives to encourage innovations in the technology sector (Kotler & Armstrong, 2010). It is evident that when a new product is presented in the market consumers look out for features that stand out from the rest of the given products. 3.0 Marketing Plan From the above analysis, it is evident that customers tend to look for specific details of a phone before purchasing a particular electronic product such as a phone or a laptop (Shih-Chiao, Shui-Lien, Miao-Jin, 2017). Despite the intensive competitive pressures that it faces from other technological companies, Apple has utilized empirical marketing to upgrade its brand (Cision PR Newswire, 2013). Apart from the normal four P’s of marketing, Apple has extended its marketing plan to ensure that it promotes its sales channels and enhance the competitiveness of the products it produces. 4.0 Marketing Strategies From the above analysis, it can be described that the marketing strategies that are used by Apple have been instrumental in enhancing the success of the company. Apple phones are innovative and they have ma...