Importance of Green Marketing

Term Paper Guidelines
-The term paper must be between eight and ten pages in length (2000 – 2500 words). 
-The term paper must be doubled spaced.
-Your term paper must be properly formatted using APA guidelines 
-You must use at least six academic sources for your term paper. See the section on academic sources.
Within your paper anything that is quoted directly from a source must be properly referenced. Failure to do so constitutes academic dishonesty.
It is recommended that you have your paper proofed for readability, grammar and so on.
Purpose of the Term Paper
The term paper is designed to allow you to reflect, critically analyze and expand your knowledge of one of the themes covered in the course. You will be expected to persuade your audience (your TA) that you have well-founded knowledge of the topic being presented based on your interpretation of the course material and research resources.
Learning Outcomes
Judge and interpret information from research resources
Create an arguable opinion on an issue
Defend that arguable opinion
Construct an organized framework outlining and supporting your position
Generate a conclusion that summarizes your paper
Academic Sources
“Academic sources” are those that come from sources such as the following: Peer-reviewed journals and books (or individual chapters) written by recognized experts. Following is some further information about academic sources.
In Communication Studies peer-reviewed journals are easy to find, and include (among others): The Journal of Communication; Human Communication Research; Communication, Culture & Critique; Communication Theory; The Canadian Journal of Communication; Canadian Journal of Communication and Cultural Studies; Critical Inquiry; Rhetoric and Public Affairs; and so on. You will note, in other words, that there are many peer-reviewed journals for your research. Also, don't hesitate to use sources like Google Scholar. This will give you the titles of articles with the journal information included that can help you get your research started.
You might also note, however, that journals that deal with Communication Studies may not necessarily have the word “communication” in their title. One of the journals mentioned above, Rhetoric and Public Affairs is a good example. So you will sometimes need to expand your search to find material for particular topics. For instance, The Journal of Nonverbal Behavior uses the word “behavior” where you might think the word “communication” would be more appropriate. If you were doing research for a paper on non-verbal communication (theories of gestural communication and body language, for instance) this is definitely a journal you would want to consult. So too, The Quarterly Journal of Speech often deals with issues related to communication studies, though its title, perhaps, gives no such immediate evidence. Yet if you were writing about communication and various theories of persuasion, this is certainly a journal you would want to include in your list of research sources.
By this point you might be wondering how you are expected to figure these things out. For instance, you might be asking, “how am I expected to know that for the paper I want to write on popular movies that a journal with the title Journal of Popular Film & Television even exists?” It’s true that one of the more difficult things to teach is how to do library research because a certain amount of serendipity is frequently involved. Nonetheless, university students need to develop the skills that will help you determine which journals are available for your chosen topic. You will also need to learn how to browse through journals online to find useful articles. I learned to do this the old-fashioned way: going to the library at least one day every two weeks and walking through the stacks where the recent editions of the journals were stored, scanning the titles, flipping through the tables of content, and figuring out which would be the journals I would likely want to consult for my research. In some ways, things are easier with the Internet, though perhaps some would say the explosion of information actually has made things more difficult. No matter how you look at the matter, though, the essential process is unchanged. You have to immerse yourself in the material. 
Once you find a good article for your topic you should immediately check out the bibliography, for this will lead you to other journals, and other articles, and soon you will have a sense of which articles seem to be the most important for your project because they get cited most often. This “snowball” approach can be surprisingly creative as you go through the citations from one article and track down the source in another article as you work toward determining some of the ways in which the subject you are researching has been presented and debated. If you do this diligently, you will eventually will build up a store of knowledge about journals that will serve as a solid basis for all of your future research.
Academic Books. Most books written by professors or other experts in a field are appropriate for a term paper. So too are individual chapters from books written by scholars. Unlike journals there is really no system you need to follow, no need to find peer-reviewed books, for example, for these don’t really exist. Nonetheless, you still want to find books that are well researched and, if possible, written by experts in the field rather than by journalists who are merely assembling information from newspapers or magazine articles. One good convention to bear in mind is that a book will be an appropriate source for research purposes for your work if the author is a professor, lecturer, or is in any way connected to a university. And bear in mind that university affiliations will be different in different countries. For instance, Paul Connerton writes books on memory and communication, and is a recognized expert in this field. But he is not a professor at Cambridge University in England where he teaches but a “research associate.” This title is rarely used in North American universities, but in the higher education system in the United Kingdom it is at least equivalent to the position of Associate Professor.
Suggested Essay Topics
The topics that you can pursue for your paper are outlined below. The topics give you a framework for starting your research. So examine the topics and create an outline of how you might map out the details for your thesis statement, opinions or arguments, supporting details and conclusion. See the writing a research paper for additional guidelines on how to write your paper.
Note: If there is another topic that you would like to pursue that is not listed below you will have to get the permission of your tutor-marker to explore that topic.
1)The Clever Hans story tells us, among other things, that a good deal of interpersonal communication takes place below the threshold of conscious awareness. Write an essay that explores the nature of this form of subtle communication, paying particular attention to the manner in which information is shared between people across all of our senses. A very good (and interesting) starting point is Diane Ackerman’s book, A Natural History of the Senses. You will also find important research material in the Journal of Nonverbal Behavior. You will also find some interesting ideas in Erving Goffman’s famous book, The Presentation of Self in Everyday Life, as well as in works by the anthropologist Edward T. Hall. 
2)Communication technologies are everywhere. From cell phones to computers to flat screen televisions, we are surrounded by an enormous range of media devices, each vying for our attention and making demands upon our time. This has led some commentators to suggest that the social world is changing in important ways, and not for the better. For example, British writer Paul Connerton has said that “informational overload is one of the best devices for forgetting, the function of the news media being not to produce, nor even to consume, but rather to discard, to consign recent historical experience to oblivion as rapidly as possible” (How Modernity Forgets, p. 84). Write an essay that explores the proposition that modern forms of communication are having a negative influence on contemporary society. Do you agree with Connerton that too much information produces forgetfulness? Do you think that people are becoming less attentive because of the sheer numbers of new communication devices on the market? What are some of the opposing arguments to this position?
3)At the start of the twentieth century many people were worried that movies were going to make young people into criminals, and various commissions were established to investigate the link between films and juvenile delinquency. In more modern times similar concerns have been raised. Elvis Presley’s hips were not shown when he appeared on network television in the United States out of fear that his dancing was too provocative. Many pop singers have had their lyrics censored because of worries that their language was too explicit. Rap music is just one of the many forms of the popular arts to have been regarded as a danger to young ears and minds. It is interesting to note that Plato expressed a similar worry in the fifth century B.C.E. about the power of public speakers to influence the young and naïve. And the novelist Anthony Trollope wrote back in the Victorian era that certain novels should be kept out of the hands of young women to protect them from inappropriate ideas. In other words, there seems to be a tendency to blame the latest form of communication technology for its corrupting influence. Why do you think this is the case? Can you think of a contemporary example where a modern form of communication (radio, television, the Internet, email) is being blamed for a particular social problem? Explore this subject in depth, paying particular attention to the social history of such tendencies in your essay.
4)In many works on popular culture a distinction is made between what is called ‘high’ and ‘low’ culture. High culture is used to refer to certain kinds of communication: opera, symphonic music, novels, abstract art. High culture is associated with members of the high or elite classes. ‘Low’ culture has historically been seen as the culture and the art of the common people, the working classes. Hence their tastes, it is said, are more general than those of the elite classes. Working class people prefer television to film, or comic books to novels. But there is a good deal wrong with this model. For one thing, it suggests that some kinds of pleasures – some forms of art and cultural activities – are better than others, and that these particular pastimes are thus superior on moral grounds. In other words, there would seem to be a good deal of politics involved in the way that Western societies have traditionally evaluated the artistic tastes and cultural preferences of its citizens. A good essay would explore these distinctions in detail by focusing on the history of how the division between high and low culture arose in the first place.
5)Robert Cialdini’s work on compliance professionals suggests an interesting way of approaching the nature of social influence. How are we influenced, and what sorts of mechanisms are employed in shaping our behavior? Do you think Cialdini has left out an important way people might be influenced? Or do you think that modern communication technologies make possible certain modes of influence of which Cialdini is unaware?
6)Green marketing is a new addition to the marketer’s arsenal, but some writers have raised questions about the overall authenticity of certain claims for environmental concern as these are made by product manufacturers. What do you think? Do you think it is appropriate to be skeptical about claims for environmental safety? Are manufacturers more interested in profit than in the planet?