Written Communication: Marketing Term Paper

Written Communication
Name:
Institution:
Written Communication
Introduction
Communication is one of the key aspects that all institutions need to consider as communication integrates an array of factors to ensure that operations of a business move effectively. Based on the above reasoning, it is important for businesses to ensure they have good communication plans to ensure that the operations of the organization move effectually according to the plans of organizations. The communication in this context explains the importance of insurance covers, especially health insurance to people’s lives. Health covers are important as they curb the financial distress most people who do not have health covers face. Most of the people without health covers tend to pay quite costly bills at once, which might affect one financially. Based on the above reasons, health covers are important to people. The essay is a written communication that focuses on educating the targeted audience on the importance of health insurance covers.
Part 1: story/data point I used to hook and connect with the audience
The chief aim of the story is to educate my target audience on the importance of health insurance. To expound on how insurance firms operate, they are quite choosy on who they decide to give insurance based on factors such as age or preexisting health risks. The approach leaves most of the people under rejection from the insurance firms. After the companies tend to sideline some of the individuals tend to pay high and at time unaffordable medical cost. The above issues which leave out some individuals being uninsured expose the individuals to financial distress. Based on the above reasons, insurances are important and people should ensure that they have insurance covers, which cuts down their costs of paring medical bills.
My targeted audience are youths and adults especially from the ages of 18-65. A good example of the medical insurance covers is Medicaid. Medicaid is only applies to people living in abject poverty, Conversely, in most of the states even living in poverty do not qualify one for the Medicaid unless one has other aggravating factor like disability or pregnancy. Meanwhile, Medicare only applies to the disabled or to those over 65 years of age. Obamacare is also an important insurance cover. The reason as to why Obamacare cover is important is that most people between the ages of 18 and 65 who make enough money they are not officially living in poverty but not enough to afford private health insurance simply cannot afford to buy the coverage.
Part 2: Review another student’s (Natasha Fr...