Sign In
Not register? Register Now!
Essay Available:
Pages:
9 pages/≈2475 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Term Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 46.66
Topic:

Ulta Beauty. Business and Marketing. Term Paper Assignment.

Term Paper Instructions:

1. Please MUST follow the instructions!!!
2. The company should be "Ulta Beauty"!!!
3. Please do not use difficult words and phrases, however, the spellings, grammars and the structures should be very accurate!!!
4. There is a sample paper is provided by my professor, please must review it.
Thank you.

 

(1) Review of the IACBE Outcomes & Rubrics Artifact - BUS 4451 Research Project section of the Course Syllabus.
(2) Review of the Hilton International sample Research Project, which is posted under Modules, as a model for your Research Project. Your Research Project MUST include the Financial Analysis of your approved company.
(3) Approved Company: Your Research Project MUST cover the company that I have approved. A Research Project covering any other company will not be accepted, resulting in a zero.
(4) Approved File Type: MS-Word doc/docx files is required. No other file types will be accepted.
(5) APA Formatted Paper: Double-spaced 12 point Times New Roman font. 1" left and right side margins. 1" top and bottom margins. APA first page header. APA last name/page number header for all pages.
(6) Proper APA Citations: Your Research Project MUST have all direct quotes, paraphrased material, facts, and figures properly cited with an APA in-text citation at the end of the sentences where material from your sources was used. A corresponding listing in APA format MUST be included under a References section at the end of your Research Project. Failure to properly cite sources is plagiarism, which will result in a zero. Note that using "According to..." is NOT a substitute for an APA in-text citation.
(7) High-Quality Sources: 8 or more high-quality sources; all properly cited. Please refer to the Week 7 Discussions where you evaluated the use of sources. High-quality sources include academic journals, textbooks, financial reports, and company websites. Non-academic sources are not recommended. Examples: Wikipedia, investopedia.com, about.com, smallbusiness.chron.com, huffingtonpost.com, ehow.com, forbes.com, cnn.com, nytimes, washingtonpost, online encyclopedias, or similar non-academic websites
(8) Sufficient Length (not including cover page or reference list): 2,500 words or more for a full strategic assessment of the company.
(9) Components: Your Research Project MUST include all of the following components:
A. Introduction
B. Situational Analysis:
Bl. A brief overview of the firm, including a mission/vision analysis: Written Assignment #1*
B2. Internal analysis of strengths and weaknesses, including a relevant financial analysis: Written Assignment #4* including the Internal Factor Evaluation (IFE) Matrix and a Relevant Financial Analysis
B3. External analysis of firm’s opportunities and threats: Written Assignment #3* including External Factor Evaluation (EFE) Matrix.
C. Industry analysis using Porter’s Five Forces or other relevant model: Written Assignment #2* including the Five Forces Chart.
D. Net assessment and critique of the viability and strategic potential of the firm’s current strategy, or an elucidation and evaluation of the strategic alternatives available for recommendation by the student.
E. References
^Written Assignments: Please review my grading comments and mark-ups on the electronic versions of your Written Assignments.

Term Paper Sample Content Preview:

Ulta Beauty Inc.: Strategic Analysis
Name
Institution
Abstract
The strategic analysis of Ulta Beauty Inc. is conducted in this paper. The company’s vision, mission, and values are analyzed. This paper also describes the targeted customers, the products and services offered, and the competitors. A SWOT analysis is also conducted as part of the internal and external factor evaluation. The industry analysis is done using Porter’s five forces model. In conclusion, the company’s viability and potential is assessed and the results are provided.
Ulta Beauty Inc.: Strategic Analysis
Introduction
Ulta Beauty Inc. is an American company headquartered in Bolingbrook, Illinois. It was established in 1990 and its main focus is retailing of beauty products and services (Ulta Beauty, n.d.). Over the years, it has grown to provide over 25,000 beauty products, which are from over 500 beauty brands. Ulta Beauty has over 800 locations in the United States, which has allowed it to provide clients with products from brands such as Tarte, Benefit, and Smashbox, among others. The company offers personalized brands and has been able to acquire more than 33 million customers through its loyalty program, known as the Ultamate Rewards. The company has about 45,000 employees, who it commonly refers to as associates, and has been able to create more than 20,000 new jobs since 2015 in the United States. Also, the company has partnered with the Breast Cancer Research Foundation (BCRF) and has raised funds from its guests and associates to support breast cancer research. It has also partnered with Dress for Success, a non-profit, international organization that focuses on empowering women by providing them with the necessary resources to boost their careers. 
Overview of the Company
Vision, Mission, and Values
           Ulta Beauty’s vision, mission, and values are highlighted on the company’s website. The vision is “to be the most loved beauty destination of our guests and the most admired retailer by our Ulta Beauty associates, communities, partners and investors (Ulta Beauty, n.d.)” Ulta beauty refers to its customers as guests and its employees as associates. This vision shows that the company not only wants to be the first beauty stop for clients but also to be a place that is “home” to employees and the community as a whole. The company’s mission is to “use the power of beauty to bring life the possibilities that lie within each of us-inspiring every guest and enabling each associate to build a fulfilling career” every single day. The mission, similarly, indicates that Ulta Beauty wants to create empowering experiences for both its clients and employees. To accomplish the vision and mission, Ulta Beauty has adopted some very powerful values that guide its work. These values include diversity- championing for diversity in and around the workplace, improvement- improving everything they do every day, experiences- giving positive experiences to their clients. Also, Ulta Beauty is centered on the values of winning together, loving and owning “what you do”, and doing what is right (Ulta Beauty, n.d.). These values are c...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

👀 Other Visitors are Viewing These APA Term Paper Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now