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Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Term Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

Uber case report. Business & Marketing Term Paper.

Term Paper Instructions:

This is a group project, we choose Uber as our company. We are writing a report like consultant to diagnose the company. I'm only doing the first part highlighted. I wish we could finish the Executive Summary and Introduction in the first page or less, and leave more for external environment, with some parts covered in the PPT.
You need to do this part:
1) Executive Summary - Zerong Guo
a) Summarize most important pieces of report
b) Use first sentence to establish unique context and perspective
c) Identify recommendation and most important aspects of it
d) No new information
2) Introduction
a) One sentence on company background and XY industry.
b) One sentence on audience and purpose
c) Two or three sentences on the frameworks you’ll use to investigate strategic issues
d) One sentence on company’s most important strategic issue
e) One sentence on recommended course of action.
3) General Environment
a) External Environment Analysis

Term Paper Sample Content Preview:

Running head: UBER1
Uber: Company Analysis
Student Name
College/University Affiliation
UBER

2

Uber: Company Analysis
I. Executive Summary
This report offers an in-depth company analysis for Uber. The report is made up of five
major sections: (i) External Analysis, (ii) Internal Analysis, (iii) Key Business Issue / Problem
Statement / Business Challenge, (iv) Gap Analysis and (v) Strategic Recommendation. The
“External Analysis” section offers a broad analysis of Uber’s operating environment using
External Environment Framework. The “Internal Analysis” section discusses international
organizational, business and operation matters at Uber. The “Key Business Issue / Problem
Statement / Business Challenge” section identifies key business issues or problems Uber has
faced, facing or might face under current and possible future operation environment. The “Gap
Analysis” section identifies gaps in practice, business, operations at and beyond Uber, gaps
presenting opportunities and challenges for Uber. The “Strategic Recommendation” section
proposes possible solutions in order to close gaps in practice, business and/or operations or
enhance company’s market positioning by minimizing internal and external risks and
maximizing opportunities and strengths.
II. Introduction
Uber is a ride hailing company offering solutions to individuals and companies to connect, order products and/or services and meet different economic and social needs...
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