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Essay Available:
Pages:
2 pages/≈550 words
Sources:
2 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Term Paper
Language:
English (U.S.)
Document:
MS Word
Date:
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Topic:

TOWS Matrix. Business and Marketing. Term Paper Assignment (Term Paper Sample)

Instructions:

TOWS Matrix for Cochlear Company

source..
Content:

 


TOWS Matrix for Cochlear Company
Name
Institutional Affiliation

 

Strengths – S

Weaknesses – W

 

  1. Strong brand
  2. Robust research
  3. Effective customer relations
  4. Over-reliance on a single product
  5. Lack of strong collaboration
 

Opportunities – O

SO Strategies

WO Strategies

 

  1. Unexploited Markets
  2. Unexplored partnerships

 

 

 

 

 

 

 (S1, S2, S3: O1)

Market Development Strategy

 

 “Operation Expand”

 

(S2, S3: O1)

Collaboration Strategy

 

 “Operation Embrace”

(W1: O2)

Diversification Strategy

 

“Operation More”

 

Threats – T

ST – Strategies

WT – Strategies

 

  1. Increased Competition
  2. Need for Consistent Innovation
  3. Lack of Skilled Workforce in Emerging Markets

 

 

 

 

 

(S2: T1, T2)

Product Development Strategy

“Operation Innovate”

(W1: T1)

Diversification Strategy

 “Operation more”

 

(W2: T3)

Collaboration Strategy

“Operation Educate”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cochlear Limited is a biotechnology company headquartered in Sydney, Australia. Formed in 1981, the company has operations in over 20 countries and a workforce of around 2,800 people (Cochlear, 2018). The company deals with medical devices such as implants, hearing aids, prosthetics, and wireless accessories, among others. The Nucleus cochlear implant and Baha bone conduction implant are some of its most popular products. This paper seeks to evaluate the internal strengths and weaknesses of the company as well as the external threats and opportunities it faces. TOWS matrix will then be used to come up with strategies that the company can adapt to improve its performance.

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