Procter And Gamble Company Marketing Assessment Paper (Term Paper Sample)
Submit a written assessment of the marketing program of an American (USA headquartered) company. Demonstrate your understanding of the concepts in the text as exhibited in the real world of business. Discuss the strengths and weaknesses of the company's marketing, using factors you have learned in this course. Make recommendations as to how you would improve the business's marketing to its customers.
The paper should be 7-10 pages, double-spaced. Please include a cover page and a citations page (neither of which count in the required length of the paper.)
Use the book's chapter 1-14 knowledge points to analyze Procter & Gamble. Chapter 1-14 notes in attachment.
Marketing Assessment Paper
Procter and Gamble company marketing assessment
Procter &Gamble is the second largest beauty and personal care Company with 8 percent of global market share value. The company has vast business experience of over 170 years, and its 300 brands are spread over 180 countries (P&G, 2015). Procter & Gamble Company provides branded consumer goods operating in five major segments of health care and beauty, grooming, fabric and home care, baby, feminine and family products (P&G, 2015).
Procter & Gamble products are easily accessible, its large distribution network includes mass merchandisers, grocery stores, drug store, departmental store, baby distributor, specialty beauty stores, e-commerce, and pharmacies. Protocol and gamble operate 20 manufacturing sites in the US with 100 sites in 40 countries (P&G, 2015). The company's mission and vision are to be recognized as the best consumer product and Service Company in the world (P&G, 2015) .Its mission is to offer leading brands that improve the lives of its consumers. Its core values include value creation and prosperity (P&G, 2015).
Procter & Gamble came into existence in 1937 after William Procter and James Gamble became partners. Today the company is the second most profitable consumer good company after Nestle(P&G, 2015). Procter and Gamble company' competitive advantage is its fast moving consumer goods generating $ 11.6 billion annually with an increased dividends for the 59 year. The company in 2014 generated a return of investment of 11.9billion to its shareholders(P&G, 2015). The company's value is at 191.47 billion with 300 strong brands distributed in 180 countries and 125,000 employees (P&G, 2015). The company offers multiple products in each of its five categories with most of its revenues channeled towards research and development (P&G, 2015).
Even though Procter and Gamble Company is one of the leading consumer goods company, P& G has recently faced stiff competition both locally and international losing its market share. The beauty and health products are limited to specific groups, mostly targeting children and women. Besides, the increased number of fake products sold under their brand name has affected its market operations (Bahadir, Bharadwaj & Srivastava, 2015). P & G profit margin had reduced in the recent years, however, the company has maintained its market position by addressing some of the above concerns (Bahadir, Bharadwaj & Srivastava, 2015).
Using SWOT analysis, this paper analyzes how Procter and Gamble have tried to counteract some of the negative effects of competition and other marketing challenges, the company is trying to adopt more capabilities to further strengthen the business (West, Ford & Ibrahim, 2015). Using SWOT analysis, we will identify some of its internal strategies factors like its strength and weakness, opportunities and threat in the consumer product market (West, Ford & Ibrahim, 2015). Like other companies, Procter and Gamble need to capitalize on its strengths and exploit the many available opportunities while addressing its threats and weakness to remain competitive(West, Ford & Ibrahim, 2015).
Despite high levels of competition and the changing market trend, Procter & Gamble have maintained its market position some of its strength lies in having a strong brand due to a stable economies of scale and an effective product distribution network spread all over the world (Dalal & Malik, 2015). P& G is the leading brand because of its strong consumer brands that give it is a competitive advantage. For instance, its Tid...
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