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5 pages/≈1375 words
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Business & Marketing
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Term Paper
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English (U.S.)
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Topic:

Organizational Diagnosis, SLP: Time Warp

Term Paper Instructions:

Module 2 - SLP
CASE: ORGANIZATIONAL DIAGNOSIS, SLP: TIME WARP!!
In Module 2, you will continue with the scenario and simulation you began in the Module 1 SLP.
SCENARIO CONTINUATION
SLP2 – It's New Year's Day 2016. You just had a great New Year's Eve celebration. You have finished analyzing the performance of Clipboard Tablet Co. in a great report that you turned in a few days early to Sally Smothers. Now you are ready to charge ahead into the future.
As you turn on the TV you notice something strange. The TV commentator is saying something about New Year's Day 2012. You look around and everything looks different. Yes, it's true; it's New Year's Day 2012. Time has rewound–you're in a time warp, like the guy in the movie Groundhog Day.
You realize that you get to make the decisions for Clipboard Tablet Co. starting in 2012. Perhaps you can do better than Joe Schmoe.
At the beginning of each year (2012–2015), you will determine your pricing, your R&D allocations, and whether or not to discontinue any products. You make your decisions and time advances to the end of that year, and you look at the results to see what happened. You keep track of your decisions and make notes about your reasoning and analysis of the data, keeping the data for later analysis.
You run the Marketing of Clipboard Tablet Co. through the end of 2015. It is now December 31, 2015, New Year's Eve. What is your total score? Did you do better than Joe Schmoe?
You decide to organize your notes about your decisions, your analysis, and your reasoning into a report, which you think will help you move ahead into 2016.
Session Long Project
Run the Clipboard Tablet Co. simulation with your strategy, making decisions year by year for prices and R&D allocations. Write a 4- to 6-page paper, not including cover and reference page, in which you:
Write a report that shows your decisions and the results. Discuss why you did better or worse than Joe Schmoe.
KEYS TO THE ASSIGNMENT
The key aspects of this assignment that should be covered and taken into account in preparing your paper include:
• As you run the simulation, keep track of your decisions and the results–both financial and marketing. Copy and paste the results into Excel or into a Word document. You can also record the information that you get from the Advisor who discusses the market and compares Clipboard Tablet Co. products to the competition. Make note of the Final Total Score.
• You should include your Final Total Score, some tables, and/or graphs showing some of the results. Be sure to explain the differences clearly, using good logic.
• Remember that the key here is analysis.
• Time Line Summary:
SLP1 
• 2015: Hired on December 15.
• Turned in first report to Sally a few days early on December 30.
• Celebrated on December 31.
SLP2
• Time Warp begins: January 1, 2016 warps into January 1, 2012.
• You realize you have to make decisions for 2012 – 2015.
• January 2, 2012 - input decisions for 2012.
• January 2, 2013 - input decisions for 2013.
• January 2, 2014 - input decisions for 2014.
• January 2, 2015 - input decisions for 2015.
• December 31, 2015 – You have gone through all four years, and you write your report to summarize how you did. You are hoping that you will wake up tomorrow and it will be 2016.
SLP Assignment Expectations
Your paper will be evaluated on the following seven points:
• Breadth - Is the full breadth of the subject, that is, the Keys to the Assignment, addressed?
• Depth - Does the paper address the topic in sufficient depth and include the background reading and other background resources as references?
• Critical thinking - Is the subject thought about critically, that is, accurately, logically, relevantly, and precisely
• Clarity - Is the writing clear and are the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of responding to the questions or are points conveyed through excessive use of quotations?
• Organization - Is the paper well written? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are headings included in all papers longer than two pages?
• Referencing (citations and references) - Does the paper include citations and quotation marks where appropriate? Are the references from the background reading and assignment present and properly cited? Are all the references listed in the bibliography present and referred to via citation?
• Application - Are the concepts of the module appropriately applied to the subject?
TIPS AND SUGGESTIONS
Please note the following tips and suggestions:
• Include a cover page and reference page, in addition to the 4-6 pages of analysis described above.
• Include headings for all papers greater than two pages (basically all papers), but do not use headings as "space fillers."
• Cite and reference all sources that you use in your work, including those that you paraphrase. This means include citations and quotation marks for direct quotes of more than five words, and citations for that information which you have "borrowed" or paraphrased from other sources.
Follow TUI Guidelines for well-written papers.
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Term Paper Sample Content Preview:

Organizational Diagnosis
CASE: ORGANIZATIONAL DIAGNOSIS, SLP: TIME WARP
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Introduction
Since business need to strategize on the best ways to integrate plans and improve operations, the costs and profits are important to determine the best outcomes (Hermanson, Edwards & Ivancevich, 2006). Effective pricing of products as well as the strategies chosen are necessary to improve the growth strategy in a company. Translating the strategies to work for an organization needs to take into account both internal and external factors. The organization’s strategies also need to focus on the market needs as well as opportunities available to leverage on third capabilities. This essay reviews and analyzes results of the alternative strategy proposed for Clipboard Tablet Co, while also giving insight into ways to improve the strategy in light of CVP analysis.
Review of performance
In the year 2012 the process were assumed to be 290, 450 and 190 for x5,x6 and x7 while the allocations were 33%, 34% and 33%. The performance was lower than expected at $340,539,150 lower than Joe’s performance. The prices in 2013 were not altered, but the allocation was changed to reflect changes in the product lifecycle for the 3 products. The R & D allocations were 30%, 40% and 30% for x5, x6 and x7, but the performance was also below par at 779,856,034 versus Joe’s 830,740,035.
The prices and the allocations were tweaked in 2014 at $ 285,500 and 200 with R & D allocations of 30%, 30% and 40%., the cumulative score was 1,235,350,640 while Joe’s strategy yielded1,319,039,222. In 2015, the price of x5 and x6 respectively were maintained at $ 285 and $ 500, with x7 at $ 210 at the R& D allocation of 30%, 30% and 40%. Even though, the cumulative score was lower at 1,507,476,214 compared 1,513,237,527, the increase in profits had a larger increased for the alternative strategy.
Performance based on Price and R & D allocation
PriceR & D allocationX529033%X645034%X719033%Score$340,539,150 X529030%X645040%X719030%Score$779,856,034 X528530%X650030%X720040%Score$1,235,350,640 X528530%X650030%X721040%Score$1,507,476,214 
Simulated performance

Joe Schmoe’s profit performance

Competition analysis
In 2012 the customers were paying more than other customers for products that were similar as shown by the advisor. However, the sales for X6 was in the growth stage, and many of the customers had still yet not purchased the product at the same time, the performance of X5 was comparable to other products in the same category. Even though, the results were not impressive the rationale for the alternative strategy was that X5 customers were concerned more with performance and hence the marginal increase in the price to $ 290. On the other hand the price of X6 was increased to $450, since the customers are not price sensitive. One possible strategy to improve results would be to increase the R & D allocation for X6.
In 2013 the X7 product was pricier than other products, and since it is in the growth stage, there are many more customers who can be target especially the new ...
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