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Pages:
4 pages/β‰ˆ1100 words
Sources:
14 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Term Paper
Language:
English (U.S.)
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MS Word
Date:
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Topic:

Strategy Implementation: Kraft Foods

Term Paper Instructions:

Strategy Implementation
Background
The Module 5 Background materials discussed the importance and process of strategy implementation. Four different organizational components were shown to be crucial to successful implementation. With this information, we are now ready to begin completion of the final step of strategic planning—that of strategy implementation and strategy control.
Note: Throughout this course, you should complete the SLP before you undertake the Case analysis. Before you begin the SLP, read the Background materials thoroughly.
Required Reading
Garrow, V. and Hirsh, W. (2008). Talent management: Issues of focus and fit. Public Personnel Management, 37(4), 389-403. Retrieved on November 6, 2012, from EBSCO.
Heneman, R. L., Fisher, M. M., and Dixon, K. E. (2001). Reward and organizational systems alignment: An expert system. Compensation & Benefits Review, 33(6), 18-29. Retrieved on November 6, 2012, from ProQuest.
Pryor, M. G, Singleton, L. P., Taneja, S. and Toobs, L. A. (2009). Teaming as a strategic and tactical tool: An analysis with recommendations. International Journal of Management, 26 (2), 320-334. Retrieved on November 6, 2012, from EBSCO.
Luca, A., M. (2006). Organizational Design. Power Point Presentation.
Luca, A., M. (2006). Strategic Controls. Power Point Presentation.
Refer to the required and optional reading on strategy implementation, the theme for Module 5.
Session Long Project
In this module, we will be completing our strategic toolkit by researching sources of information about these components as they relate specifically to the Kraft Foods Group.
Your assignment is to find information about the following organizational components discussed in this module as they relate specifically to the Kraft Foods Group. Do your best not to speculate but to find factual information concerning the topical areas below. The following list of questions may help you focus your search (source: Obtaining information about organizational components critical to implementation [adapted from Aaker, D.A. (2001) Developing Business Strategies. Wiley]):
Structure
1.What is the organization's structure? How decentralized or centralized is it?
2.What are the lines of authority and communication?
3.What are the roles of teams, committees, and task forces?
Systems
1.How are budgets set?
2.How is planning done?
3.What measures are used to evaluate performance?
People
1.What are the skills, experience, and knowledge of the firm's employees?
2.What is their depth and quality?
3.What are their attitudes about the company and their jobs?
Culture
1.What are the company's values and are they widely shared and accepted by employees?
2.What are the key norms of behavior?
3.What are some significant symbols?
4.What is the dominant management style?
5.How is conflict resolved?
Keys to the Assignment
•Step One: Review the questions above and do some research to see where you could find answers to them. You may not be able to answer all of the questions, but try to find at least one source per component that addresses most of its characteristics.
•Step Two: Create a 3- to 4-page list of sources and indicate what information each one provides for each component. Evaluate each source in terms of its objectivity, reliability, and truthfulness.
SLP Assignment Expectations
Your paper will be evaluated using the following five (5) criteria:
•Assignment-Driven Criteria (Precision and Breadth): Does the paper fully address all Keys to the Assignment? Are the concepts behind the Keys to the Assignment addressed accurately and precisely using sound logic? Does the paper meet minimum length requirements? 
•Critical Thinking (Critical Thinking and Depth): Does the paper demonstrate graduate-level analysis, in which information derived from multiple sources, expert opinions, and assumptions has been critically evaluated and synthesized in the formulation of a logical set of conclusions? Does the paper address the topic with sufficient depth of discussion and analysis?
•Business Writing (Clarity and Organization): Is the paper well written (clear, developed logically, and well organized)? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are section headings included in all papers? Are paraphrasing and synthesis of concepts the primary means of responding to the Keys to the Assignment, or is justification/support instead conveyed through excessive use of direct quotations? 
•Effective Use of Information (Information Literacy and References): Does the paper demonstrate that the student has read, understood and can apply the background materials for the module? If required, has the student demonstrated effective research, as evidenced by student’s use of relevant and quality (library?) sources? Do additional sources used in paper provide strong support for conclusions drawn, and do they help in shaping the overall paper? 
•Citing Sources: Does the student demonstrate understanding of APA Style of referencing, by inclusion of proper end references and in-text citations (for paraphrased text and direct quotations) as appropriate? Have all sources (e.g., references used from the Background page, the assignment readings, and outside research) been included, and are these properly cited? Have all end references been included within the body of the paper as in-text citations?
Tips and Suggestions
•Information about a firm's internal structures, culture, people, and systems is often hard to find and takes some detective work. Often, mainstream business press like Businessweek or Forbes will run a piece on a company and cover these characteristics. Sometimes you will find information in trade or industry publications. Blogs and other Internet social networking sites are new sources of information not available as recently as five or six years ago. Visiting the Brint website may be helpful.
•Note that this assignment does not need to follow the conventions of a formal paper (a list or table will do), but you must provide full references for any source you locate.
•Include a cover page and reference page, in addition to the 3- to 4-page requirement described above.
•Include headings for all papers longer than two pages, but do not use headings as "space fillers."
•Cite and reference all sources, including those you paraphrase. This means include citations and quotation marks for direct quotes of more than five words, and citations for information you have "borrowed" or paraphrased from other sources.

Term Paper Sample Content Preview:

Strategy Implementation: Kraft Foods
Name
Institution
Strategy Implementation: Kraft Foods Group
Introduction
With the growing competition in the food market, the participating companies have the obligation to adopt strong ways through which to implement the strategies that would help in the acquisition of the competitive advantage over the other competitors. After a strategic planning, a firm should uniquely implement and control its strategies to ensure of success. Accordingly, the focus should be on the four important components of the organization that include organization structure, systems, people, and culture. In Kraft Foods Group, its decentralized organization’s structure is necessary for the enhanced communication among the employees of all the levels. Coupled with appropriate systems, people and organization’s culture, the decentralized structure of the firm has helped it become successful in the highly competitive market, safeguarding the company’s survival. This paper highlights some of the literature sources pinpointing some of the different issues pertaining to the structure, systems, people and culture relating to Kraft Foods Group, that are involved in the strategic implementation and control of the company’s plans.
Structure 1.What is the organization's structure? How decentralized or centralized is it?
Chairman and Rosenfeld, Irene. (2009). Inside the Kraft Foods Transformation. Strategy Business. Retrieved from  HYPERLINK "-business.com/article/09307?pg=all" -business.com/article/09307?pg=all
The article provides an insight about how Kraft Foods managed to transform its organizational structure from a centralized one to a decentralized one. The article further explains the process of the change the company under went in adopting the new kind of organizational structure and how the change materialized in transforming the organization’s operations. Notable, the new organizational structure greatly impacted on the ways of decision-making in the organization. The information provided by the article is reliable because it was published by an international management-consulting organization.
Mohan Anne Marie. (2009). Global collaboration enables Kraft Foods' culture change. PackWorld. Retrieved from  HYPERLINK "/sustainability/strategy/global-collaboration-enables-kraft-foods-culture-change" /sustainability/strategy/global-collaboration-enables-kraft-foods-culture-change
This is another article validating the fact that Kraft Foods operates under a decentralized organizational structure where managers or leaders at its various location can make decisions pertaining to various issues such as the issues of the organization’s sustainability.
2. What are the lines of authority and communication?
Vehr Communications. (2009). Internal Communications: Why Engaging Your Employees Can Help Your Business. Retrieved from  HYPERLINK "/internal-communications-why-engaging-your-employees-can-help-your-business/" /internal-communications-why-engaging-your-employees-can-help-your-business/
The website provides a clear demonstration of how Kraft Foods has managed to recognized effective communication between the employees and the management as a necessar...
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