Heineken Beer Industry: Overview, Analysis, and PESTEL

Beer Industry
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Beer Industry
The beer industry's biography in the 21st Century has incorporated bigger breweries engaging smaller enterprises to corroborate economies of scale. The production and utilization of beer have been fundamental in the socio-economic existence of people globally (Vrellas, & Tsiotras, 2015). The application of PESTEL analysis is paramount in the research by considering the specific characteristics of the brewing industry with relation to its macro-environment and ascertain the essential elements for the growth of the sector, as follows:
Technological: The beer industry depends on technology to advance and refurbish distribution channels. This improves the link with engineering that expands the brewing process and increases the output standard. Hence, it helps to develop volume and cut down costs. The industry is correlated with continuous development in manufacturing and packaging the commodity with inventive technological methods. For instance, Heineken improves its global performance by relying immensely on information systems' proximity.
Legal: Legal issues influence the beer industry when packaging, promoting, and tagging. When promoting beer products, the target ...