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3 pages/≈825 words
2 Sources
Business & Marketing
Term Paper
English (U.S.)
MS Word
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Business Group Project: Consistency And Quality Of Product (Term Paper Sample)


This is my Business term project, I have to prepare part 3: Complete the environmental assessment, competitive analysis, and market plan.
My teammates already completed Part 1 and Part 2. You should combine Business Entrepreneurship document, part 1 and part 2 to finish part3 project.
Also I posted Business plan sample, you can reference.
If you have any question, please massage me.


Part 1
Dimmyra Patisserie Cafй – Business Plan Part I 
10160 Yonge St, Richmond Hill, ON 
L4C 1T6 
Reference for the lease property: 
Objectives and Goals 
Dimmyra Patisserie Cafй maintains a relaxing atmosphere for both customers and employees alike. Our primary focus is the consistency and quality in both our products and customer service while incorporating. Our strength is the incorporation of floral elements into our baked products. We strive to develop products and beverages coupled with excellent customer service to become the bakery landmark of the community. 
Financial Goals 
Annual Project Sales Volume of $800,000 
Expected Daily Revenue: $2541.64 
Product Goals 
Ensure the floral theme is complimentary to all pastry products 
Design Goals 
Minimalist chic design with a warm and pastel colour palettes (beige colour and pink or baby blue) 
Company Profile 
Dimmyra Patisserie Cafй aims to be the go-to bakery in the community creating a chill and relaxing atmosphere for customers to frequent. Our company is a big support of organic and local food, and we strive to highlight seasonal local ingredients in our baked goods. We seek fair and responsible profit while keeping the company financially healthy in the long run for the sake company’s investors and our supportive customers. 
Company Summary 
Dimmyra Patisserie Cafй will be located in heart of Richmond Hill in the Shops on Yonge area. This district is a very charming destination with historical elements while having shops with hip and modern dйcor. The bakery sells Asian inspired French pastries, sweets and viennoiserie to the surrounding community every Tuesday to Sunday. 
Company Ownership 
Currently Dimmyra Patisserie Cafй is a corporation with following shareholders: Lap Kee Chan, Yen Ju Chen, Mei Ki Pau, Yici Shen, Xiaoyu Wang, Steven Wang, Ying Xiong and Yongqi Yu. 
Start-Up Summary 
The primary expense to establish Dimmyra Patisserie Cafй would be to renovate the building into a bakery in compliance with all the health and building regulations. The estimated cost of renovation would be around $100,000. The capital would come from each of the shareholders equally. In addition, Dimmyra Patisserie Cafй plans to put up another $100,000 to cover the cost of start-up including advertising cost, bakery ingredients, insurance and bakery accessories. 
Company Information at-a-glance 
Business start date: December 01, 2017 
Form of business: corporation registered in the province of Ontario 
Name of Business: Dimmyra 
Business operation: 
Tuesday to Thursday 10:00-19:00 
Friday to Sunday 09:00-21:00 
Seating Capacity: 30 
Catering, Brunch and High Tea Options available 
Operational and Management Plan. 
Management Plan (Pastry Chef, General Manager, Assistant Manager, Sales and Marketing Manager, Kitchen Manager, Pastry Cook, Finance Manager, Customer Service Manager, Cashier/Barista) 
Lap Kee (Tommy) Chan – General Manager 
Tommy holds a Bachelor of Science degree from Queen’s university. He has worked in financial industry for the past seven years, and has decided to quit his job to pursue his passion for baking and pastry. He has obtained the bakery essential certificate from Bonnie Gordon College with honours, and is a recent graduate from the Baking and Pastry Ar...

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