ColourPop Cosmetics. Business & Marketing. Term Paper.

Colourpop Cosmetics
Name
Institution
Due Date
Colourpop Cosmetics
Executive summary
The cosmetic business “Colourpop Cosmetics” deals with different cosmetics, toiletries, perfumes alongside personal grooming products. This plan presents an outline of the startup that focuses on the various domains of business. Colourpop Cosmetics is a standard and licensed that will be located in the city center. The premise will be located in a corner piece property where the first branch will be launched before venturing out to opening other store outlets within other cities. The business goal will be to become the priority choice store within the communities we serve. The management team will comprise of three members working in partnership. The store will be strategically located along the busy street within the city with enough space for parking. The store is set to provide a wide range of hair care, cosmetics, skincare products, nail care products, fragrance, deodorant, baby care as well as other related products from different manufacturers. The strongest selling point is the unique strategy that ensures there is a constant supply of cosmetic products. There will be the use of different marketing strategies to ensure the product reaches the intended customer. Some of the marketing strategies include the use of social media and the internet for advertising and also the use of word-of-mouth strategy from loyal customers.
The business
Colourpop Cosmetics will retail cosmetics from different manufacturers from different regions of the world. The vision of the business as a standard cosmetic store is becoming the priority choice within the whole city and amongst the top leading cosmetics within the first two years. The mission of the business is to build a highly successful, profitable as well as an all-round business that will multiply to a chain of stores serving people of all backgrounds. The focus is to become a one-stop cosmetics and beauty shop. The success of the business depends on the right foundation from which the business is built. The business will be dedicated to the workforce responsible for the satisfaction of all customers. This demands the development of the right structures alongside standard operating processes that will provide a key platform for meeting the client's demands (Allen, 2015). The success of the store will be anchored on the whole team, not individuals.
Industry/Market Analysis
The level of concentration within the cosmetic and beauty industry has increased in recent years owing to the rapidly increasing demand for the various specialties cosmetic stores. The level of concentration is projected to continue increasing owing to the rise in levels of consumer spending. At the same time, there is a trend of consumers turning up to their trusted stores for purchase of their needs. In the market trends, it is important to note that the cosmetics business has been in existence for a fairly long time. This is evident by the several pop shops scattered all over the regions. However, the majority of the people running the small pop shops on a small scale may not have the exposure that would trigger them to aspire to expand on a large scale. The majority of the cosmetics are located wit...