One Take Film Festival. Communications & Media Speech Presentation

ONE TAKE FILM FESTIVAL MARKETING SPEECH
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One Take Film Festival
Target Market, Marketing Strategy, and Logo
Conclusion
ReferencesOne Take Film Festival
A Film Festival has always been one of the most awaited events, especially for movie enthusiasts. It gathers people with different purposes like leisure watchers, movie critiques, fan supports, or just curious people (Manthiou, A., Lee, S., Tang, L., and Chiang, L., 2014). Technological innovation has supported the film industry's rise to popularity. One of the techniques that filmmakers continue to explore and develop is one-take films. Scenes in one-take films are taken in a single cut and they are usually short films. On the other hand, long films have necessary cuts that are made to look like the film is taken in one shot. Examples of films that used one-take shots are Limbo and 1917. This festival is also an encouragement to film productions that focus on mise-en-scene. Mise-en-scene in the entertainment industry is the arrangement of the production from the first scene to the last (Hodsdon, B., 1992: 68). This method of filming engages the audience more in the narrative rather than being mere viewers. The film festival would be a platform to introduce this production setting and filming method.
Target Market, Marketing Strategy and Logo
The target market of the film festival has a diverse range since moviegoers can come from different age brackets, social status, and other categories. Though, age restriction will still be applied to avoid unnecessary legal conflicts. The venue will also play a role in attracting more audiences. Among the factors to consider in choosing a place are accessibility, popularity, space, capacity, affordability, cleanliness, and traffic. These factors would estimate the number of people that would and can come to t...