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Essay Available:
Pages:
4 pages/≈1100 words
Sources:
2 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Speech Presentation
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 17.28
Topic:

Case study - Rayovac. Business & Marketing Speech Presentation (Speech Presentation Sample)

Instructions:

Hello,
This is for 3 people presentation, please follow the requirement especially the highlight part. I have uploaded 1 requirement, 1 document and relevant website: http://www(dot)academia(dot)edu/16221233/Marketing_Strategy_A_Decision-Focused_Approach_Eighth_Edition
Thank you.

source..
Content:


CASE STUDY- RAYOVAC
Name of Student
Name of University
Name of Instructor
Class
CASE STUDY- RAYOVAC
At present Rayovac’s strategy in the rechargeable battery business, according to Porter’s Five Force model, is the bargaining power of buyers and the threat of substitutes. As it is high, they can easily switch to the more convenient single-use alkaline batteries, even if it requires frequent replacement. Due to such marginal cost, the consumer, the techie, and family segment will be spending $250 on the product as heavy users. Since there is no established market leader in the rechargeable battery market, the bargaining power of suppliers is low as they look to penetrate the market and capture its share. Industry rivalry is low since both Duracell and Energizer are focusing on being volume sellers who represent a larger market share vs. a niche player in rechargeable batteries. 

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