How do stickers improve food trucks performance? (Business & Marketing Research Proposal)

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How do stickers improve food trucks performance?
Introduction/Background
Food trucks have been the norm in the United States for years now. This innovative idea has evolved over the years with the current modern food truck phenomenon coming into existent in 2008. Sticker marketing is one of the ways that food trucks have tried to attract and retain customers over the years. The most innovative food truck owners know that to give their clientele an experience to remember, they have to ensure that they do stand out from their counterparts or competitors. Stickers are a simple way of trying to ensure that one’s food truck remains in the minds of customers. So, they have to be catchy and memorable enough for customers to remember them and make their way back to the same food truck. But how effective are these stickers? Can they enhance or boost the performance of the food trucks?
Research Objective and Questions
This research’s goal or objective will be to determine whether stickers can help improve food trucks’ performance. Sticker marketing is one way food trucks try to ensure they remain memorable enough for clients to familiarize themselves with them. Familiarity should, in turn, translate to more profits. However, is this the case? Here are a few questions to help meet the above objective:
- Which sticker results in the most awareness?
- Which sticker results in most PL?
- Which sticker results in the most positive attitudes?
- Which sticker has the least amount of reaction?
- How many people use the gr code f...