Social Media and Marketing

Creating A successful Social Media and Marketing Campaign: An Analysis
Student Name
State University

Thesis Proposal
Title: Creating A successful Social Media and Marketing Campaign: An Analysis
Topic Statement:
Social media brought along with it both challenges and opportunities for marketing. If companies use it wisely, social media can increase their profits. But on the other hand, small mistakes such as a wrong comment given by customers as well as companies on social media can very quickly cause severe damage to a company’s reputation. This research will focus on identifying successful social media marketing techniques that companies can consider in order to increase their profits.
The foremost problem that is bothering many social media marketers and companies’ CEOs is identifying the successful social media marketing techniques that companies can consider in order to increase their profits. Specifically, on how to quantity measure profits and ROI (Return Over Investment) that comes as a result of using social media for marketing (Barker et al., 2013). There is sincere difficulty measuring direct effect on sales that is driven from social media. How can a company calculate in measures of net profit “Likes” on Facebook, tweets on Twitter or views on YouTube channel? How can a company analyze direct impact of social media campaign in terms of profits? Even though the Social media marketing field is developing very fast, there is no perfect answer for this question.
In order to analyze the efficiency of social media campaigns, I will choose 4 social media campaigns: 2 campaigns that are considered successful, and 2 campaigns that are considered unsuccessful. The chosen campaigns are taken from the wide variety of social media platforms used by marketers: Facebook pages, YouTube clips, Blogs, and Twitter (Barker et al., 2012). The parameters to be used to analyze the level of success for each of the campaigns combine the ideas presented by Dichter...