GPS SmartSole Cross Generational Market Research. Research Paper (Research Paper Sample)
Working in groups of 3-4, Identify and select an existing, but relatively new consumer product that addresses a need related to ageing.
Select a new or emerging consumer oriented product.
Develop a strategy for researching consumer reactions to the product using market research and testing methods – interviews, surveys, focus groups, etc.
Part 2 – Individual Contribution to Project – Written Report – 10%
Research the generational demographic group you are assigned – write a 2-3 page profile on them, and why they are key to this project.
Conduct a concept test for the field research with this group on behalf of your group.
Write a written report on your research findings, to be a section of the report.
Your individual work will be submitted along with the group written work.
My generational demographic group assigned is Generation Z. The product we choose is GPS SmartSole.
GPS Smart-Sole Cross Generation Market Research
Generation Z poses a big marketing challenge to companies due to its dynamic nature in tastes and preferences. It refers to the generation born between 1996- 2010 which implicates that their consumer presence is greater around the globe both as a result of numbers and financial capability. Business Insider described the generation as the soon-to-be largest cohort of consumers. This means that prospective businesses should analyze their characteristics, habits, trends, and preferences to understand this vital generation of consumers.
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