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GPS SmartSole Cross Generational Market Research. Research Paper (Research Paper Sample)


Working in groups of 3-4, Identify and select an existing, but relatively new consumer product that addresses a need related to ageing.
Select a new or emerging consumer oriented product.
Develop a strategy for researching consumer reactions to the product using market research and testing methods – interviews, surveys, focus groups, etc.
Part 2 – Individual Contribution to Project – Written Report – 10%
Research the generational demographic group you are assigned – write a 2-3 page profile on them, and why they are key to this project.
Conduct a concept test for the field research with this group on behalf of your group.
Write a written report on your research findings, to be a section of the report.
Your individual work will be submitted along with the group written work.
My generational demographic group assigned is Generation Z. The product we choose is GPS SmartSole.


GPS Smart-Sole Cross Generation Market Research
Generation Z poses a big marketing challenge to companies due to its dynamic nature in tastes and preferences. It refers to the generation born between 1996- 2010 which implicates that their consumer presence is greater around the globe both as a result of numbers and financial capability. Business Insider described the generation as the soon-to-be largest cohort of consumers. This means that prospective businesses should analyze their characteristics, habits, trends, and preferences to understand this vital generation of consumers.

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