Target Corporation Advertising Strategies Are Efficient And Unique

Outline
1 Introduction
Thesis statement- Target Corporation advertising strategies are efficient because they are
* Unique
* Cost efficient
* Suits target market characteristics
2 Writers position
* Unique
* Cost efficient
* Suits the target market characteristics
3 Summary of opposing views
The target corporation strategies are not efficient because they
* Target no specific market
* Are not used strategically
4 Writers response to opposing views
5 Conclusion
6 References
Argumentative Essay
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Introduction
Target Corporation is the second biggest general retailer in the US with over 1800 stores. George Dayton founded the corporation, and it is headquartered in Minneapolis. The corporation is significantly known for its edgy products, unique store designs, and philanthropy nature. Additionally, the corporation is known for its excellent customer services and continued innovations. The corporation has partnered with different merchandisers such as Michael Graves and Todd Oldham so that it can benefit from synergy. The corporation aims at ensuring that it wins the loyalty of the American population so that it can fulfill its primary purpose of enhancing sales and profitability.
The corporation has dramatically transformed from a dormant department store enterprise to one of the US most aggressive retail brands. To that end, the corporation is able to thrive and coexist profitably with Walmart, which is the leading general merchandise store in the US. The corporation is performing spectacularly well, and its revenues have perpetually increased over the past years. The success of the corporation can mainly be attributed to the clever and the eye-catching advertising strategies it employs to create product awareness among potential customers. The strategies have been quite effective in convincing potential customers that their products are worth their attention. Moreover, the strategies have positioned the corporation as a high style brand, and they have significantly aided in attracting new customers and retaining the new ones (Barwise and Meehan). Some of the strategies employed by the corporation include the social media marketing strategy where they advertise their products on the social media platforms. The corporation also uses other advertising strategies such as sponsorship advertising and social content strategy.
The utilization of effective strategies is very effective because the profitability of an organization greatly depends on them. The choice of marketing strategies is what makes the difference between successful enterprises and those that fail (Barwise and Meehan). Consequently, companies should ensure that they have the right team that will be involved in the selection of advertising strategies so that its performance is not put on the line. Coming up with lucrative advertising strategies is quite a herculean task hence companies should actively participate in the process and also invest a lot of time, patience, and finances to make the process a success. Many advertising strategies can readily aid in creating product awareness. Nonetheless, companies should ensure that they use advertising strategies that will...