Essay #3 Tiktok Chinese Short Form Video App

Student Name: Jialin Li
Course: Composition I
Instructor: Professor Stephens
Date: 1, Dec 2018
TikTok
Introduction
Tiktok is a Chinese short-form video app which has been gaining momentum globally for the last few years. According to research by Sensor Tower, a mobile research company, the app has been downloaded almost 800 times all over the world. Those figures do not include Android users in China. Tiktok users share short videos of themselves lip-syncing, dancing, cooking or performing usual tasks such as brushing their teeth (Anderson et al.). Those videos, which over and over again have some music in the background, can be edited, slowed down or sped up with a filter. Just like in Instagram, TikTok users can “heart” and follow others or leave some comments on the uploaded videos. Social media celebrities, as well as influencers, have started to join the app. The app was launched in 2016. in addition. It has been downloaded more than 50 % than other social media platform such as Facebook and integral. TikTok lately teamed up with fashion trademark Guess on a denim promotion to target Millennials as well as Generation Z.
Currently, Millennials are the major shopper demographic. According to a research by scholars, the research has proved to be approximate of $1.3 trillion regarding purchasing power. Consequently, many companies market their products on social media platforms such as TikTok to target this group. This powerful group has faith in their TikTok tribes as well as advice from their peers most. Remarkably, the influence of TikTok stars on the younger generation goes beyond shopping. Millennials are “digital populaces” who do not know a world without technology. Many young people in this group state that there is a likelihood of becoming loyal to a brand if a company engages them on. TikTok sincely, companies should have interests that the TikTok should use TikTok in order to address the issue. So as to have increased profits , it is imperious that the firms should recognize how this generation looks to TikTok for information as well as feedback. It is not much advertising plus promotion that creates a difference. As an alternative, this group values peer advice, as well as sincerity. This paper intends to address the issue of how young people are are addressing the issue of being online on this platform.
Influence on Young People
It is now easier to access the internet than ever before. This easily makes some users to misuse the technology provided. Research has shown that youth access social media platforms more than other groups (Anderson et al.). TikTok is used by this generation to keep in touch with the latest trends. Also, the platform is an easy way for staying up to date with what our friends are doing. There are a lot of good things that come along with this platform. For many individuals in this group, TikTok is used as an outlet for opinions that they can share with their friends. As we grow, it is significant to recognize who we are and what we want to do with our lives. We can easily find out this through this platform (Boyd, p224). TikTok helps users to connect with other individuals not only locally, but also in international levels.
TikTok is redefining ho...