Metabical

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Course
Instructor
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Metabical Project
1.0 Introduction
This communication plan will serve to guiding the efforts of communication as well as sponsorship through the entire period of Metabical project. This plan will be changed from time to time to enable the audience in target embrace the changes that come with it. The plan will explain how the right message will be channeled from the right sender of the message to the right audience in target through the right channel and at the right time. The communication plan will address the basic elements of communication being the sender, message, channel, feedback, receiver as well as time.
2.0 Executive Summary
The reason for communicating is to advertise and market a new product. This new product is a medical drug that helps in weight loss. Metabical is a new weight loss drug that is to be introduced to the market, which in this case is the target audience. The other reason for communicating to the audience is ensuring that they are educated as well as informed on the uses and the facts behind the new product used in weight loss. Communication is a tool that plays a significant role in ensuring that the audience in target is informed as well as convinced on the uses and importance of the new drug that is being marketed.
The target audience to consider in communicating information about Metabical can be identified by the fact that the uses of the drug are specific. The target audience in this case includes people who have been advised by doctors as well as medical experts to consider reducing weight for medical or any other reasons that include fitness. People with weight problems should be considered when selecting who to select as the target audience in communicating about the drug.
The audience will be relieved to know about the new product aimed at achieving the weight loss by these people. Many people struggle hard to lose weight and others go to extreme extents to achieve this, some for medical reasons while others want to be fit. Thus the audience in this case will feel good to have information on something that will help them in achieving a weight loss.
The other audiences who will be interested in the information about Metabical are doctors and medical personnel. These groups of people will be interested in knowing more a drug that is important in helping patients with weight problems. They will also be interested in information on Metabical because of medical reasons.
As a result of communication, the audience in this situation will be informed about the uses of the drugs as well as the benefits of the drug. They will be informed about the importance behind the drug and how by using Metabical, they will achieve their aim of losing weight.
3.0 SITUATION ANALYSIS
3.1 Identification of the Problem
Being overweight is something that is frowned at. Only ignorant people who are not well educated about the risks associated with overweight would fee...