Fashion design. Developing a Small Fashion Brand in the Chinese Market
intro：
There are more and more excellent independent designers who have their styles and create their brands. But what we can see is that although these niche brands are no less exquisite than the big brands with a long history, their designs can be said to be unique and gorgeous, but still not well known to the public. The purpose of this paper is to illustrate how niche brands can become better-known brands through limited platform publicity. The first part is about the reasons why the niche brands are not recognized by the public, their advantages and disadvantages and the needs of the society. The second part is about their current propaganda mode. The third is to use specific data to describe some of the popular brand publicity platforms in China and their publicity methods available. Finally, it is a particular solution model, how to make their brand under the limited resources to get strong publicity.
I have already written intro, and the writer will continue to write the context section.
Be sure to follow my intro
The sophomore assignment was more advanced
Look for literature that describes the current situation of niche brands, as well as the brands you want to focus on and prepare questionnaire questions
Questionnaire survey is the key must have!
Background research is the status quo of China's niche brands
A total of 2000 words are required
500 words for background research
Data research and analysis 1000 words
Solution 100-200 words
Conclusion 200 words
Have the content data of the questionnaire survey.
It is probably how an independent designer brand in China expands its platform publicity with limited resources so that it can be known to the public (focusing on limited resource platform publicity).
To be specific to a niche brand, cannot write several.
Select a niche brand to do research (where his sales and sales model is located to sell the existing publicity model and platform), and design plans based on him (3, 4 and 5 are all about this brand).
Must have the questionnaire survey to write the specific data, is the Chinese market questionnaire survey, is also looking for a certain niche brand in China (can look for independent designer brand on taobao).
The keyword is to use limited resource platform to publicize
No less than 10 word sites.
Harvard paper format
DEVELOPING A SMALL FASHION BRAND IN THE CHINESE MARKET
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Developing a Small Fashion Brand in the Chinese Market
There are more and more excellent independent designers who have their styles and create their brands. But what we can see is that although these niche brands are no less exquisite than the big brands with a long history, their designs can be said to be unique and gorgeous, but still not well known to the public. The purpose of this paper is to illustrate how niche brands can become better-known brands through limited platform publicity. The first part is about the reasons why the niche brands are not recognized by the public, their advantages and disadvantages and the needs of the society. The second part is about their current propaganda mode. The third is to use specific data to describe some of the popular brand publicity platforms in China and their publicity methods available. Finally, it is a particular solution model, how to make their brand under the limited resources to get strong publicity.
Background Research
The research mainly focuses on Minna Parikka Shoes Limited. It is a fashion design brand for high-end shoes and women accessories from Helsinki, Finland. The company was founded in 2005, but its global ventures appear to be the key drivers in its production expansions. In the past few years, Minna Parikka established a new market in China. Its retail stores are currently located in Beijing and Hangzhou, but there are calls for expansion in the Chinese territory. For a sustainable business development, Minna Parikka there is a need for a thorough market research. The host country, China, is currently influential in the global economy. Its markets present a wide range of opportunities that can be attributed to its open investment policies. Many multi-national companies are highly attracted in expanding their global businesses into the Chinese market in the recent past.
For Minna Parikka to gain the reputation and royalty from the Chinese consumers, it has to overcome the competitive challenges posed by the existing firms. Gaining a significant market share in the Chinese market will be a great challenge for the company. It requires an extensive understanding of the trends in Chinese markets and its demographics. Recent studies indicate that the Chinese fashion market is expanding at a high rate due to the increasing population of middle-class and affluent individuals (Zhang and Kim, 2013). These groups are expected to constitute of about 140 million individuals by the year 2020. At the same time, China is believed to make more than a quarter of the global growth in the fashion market in the next five years.
Chinese market leads to global sales of luxury goods. Similarly, its citizens constitute the largest consumers of luxury consumers in global scales. But the definition of luxury brands in the Chinese markets transformed from the traditional prime and over-decorated items into a low-key, comfortable and elegant fashion designs (Simona, 2005. The Chinese consumers, especially the females, are recently in the pursuit of luxury fitness instead of the traditional flashy and cumbersome dressing. The other emerging fashion concept n Chine...
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