12 pages/≈3300 words
Business & Marketing
aviation management - Operational Rescue Plan for Air France (Research Paper Sample)
Paper Subject: A operational rescue plan for Air France Suppose that the Global economic crisis happened again. This economy-related event has affected France and has resulted in an immediate collapse of both business and leisure demand for air travel. Forecasters believe that up to 30% of travelers will either cancel their bookings or not travel at all within the next month. Domestic and international travel to and from France is affected. Your task is to put together an operational plan to take account of the new situation to ensure that Air France can weather the storm. You should emphasize operational and financial issues, with a strong focus on the fleet, routes and resources. You should prioritize carefully by identifying the critical factors for survival. Your plan should consider the short, medium and long-terms. You should consider the likely outcomes of your proposals and assess the risks. The assignment should be written in the form of a report and recommendation to Air France senior management. Instructions: - the form of of the paper must be a report and recommendation to Air France senior management. - the report should be about air France only, not about airlines or air travel in general There must be evidence of the following: -The brief has been fully met -Critical understanding of the key issues -Critical analysis of background issues -A wide range of practical examples in an evaluative style -Extensive use of original thinking and ideas -A wide range of relevant and recent reading -A clear, concise and well-structured approach -Comprehensive bibliography and referencing -An excellent standard of English source..
[Operational Rescue Plan for Air France] By Insert Your Name Presented to Instructor’s Name, Course Institution Name, Location Date Due Table of Contents TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc360951249" Company Overview PAGEREF _Toc360951249 \h 3 HYPERLINK \l "_Toc360951250" Findings PAGEREF _Toc360951250 \h 4 HYPERLINK \l "_Toc360951251" Potential impacts of a global economic crisis on Air France PAGEREF _Toc360951251 \h 4 HYPERLINK \l "_Toc360951252" Air France’s operational and financial issues PAGEREF _Toc360951252 \h 5 HYPERLINK \l "_Toc360951253" Fleet PAGEREF _Toc360951253 \h 5 HYPERLINK \l "_Toc360951254" Routes PAGEREF _Toc360951254 \h 5 HYPERLINK \l "_Toc360951255" Resources PAGEREF _Toc360951255 \h 8 HYPERLINK \l "_Toc360951256" Critical factors for survival & recommendations PAGEREF _Toc360951256 \h 9 HYPERLINK \l "_Toc360951257" Short and medium term responses PAGEREF _Toc360951257 \h 9 HYPERLINK \l "_Toc360951258" Routing system PAGEREF _Toc360951258 \h 9 HYPERLINK \l "_Toc360951259" Budget flights PAGEREF _Toc360951259 \h 10 HYPERLINK \l "_Toc360951260" Secondary airports PAGEREF _Toc360951260 \h 10 HYPERLINK \l "_Toc360951261" Reduced turnaround PAGEREF _Toc360951261 \h 11 HYPERLINK \l "_Toc360951262" Flexible schedules PAGEREF _Toc360951262 \h 11 HYPERLINK \l "_Toc360951263" Long-term responses PAGEREF _Toc360951263 \h 12 HYPERLINK \l "_Toc360951264" Maintaining a uniform fleet PAGEREF _Toc360951264 \h 12 HYPERLINK \l "_Toc360951265" Fuel efficiency and hedging PAGEREF _Toc360951265 \h 12 HYPERLINK \l "_Toc360951266" Promotional activities PAGEREF _Toc360951266 \h 13 HYPERLINK \l "_Toc360951267" Strategic partnerships PAGEREF _Toc360951267 \h 13 HYPERLINK \l "_Toc360951268" Synchronising operations PAGEREF _Toc360951268 \h 14 HYPERLINK \l "_Toc360951269" References List PAGEREF _Toc360951269 \h 15 HYPERLINK \l "_Toc360951270" Appendix 1 PAGEREF _Toc360951270 \h 16 Company Overview Air France, variously referred to as Air France-KLM following its 2004 take-over of KLM, constitutes one of the greatest and largest airlines in the world. The establishment of Air France can be traced to the October 1933 merger of several smaller French carriers into a single airline. Although the head offices of the airline are situated in Tremblay-en-France, Paris, its operations centre or main hub is based at Charles de Gaulle Airport, a location that offers unrivalled connection opportunities to the airline. Air France is a member of the SkyTeam group, a membership that offers the airline access to some of the most far-reaching hub networks in the globe (Jones, 2008 p. 2). With a yearly flight record of over 77.4 million travellers to different destinations across the world and annual revenue of over 25.6 bill...
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