Total Quality Management: The Emirates Group Airline

Emirates Airlines
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Emirates Airlines
The middle east has for some time come out on top of the economic stardom, mainly due to the fact that, they have harnessed the benefits of a well-developed business environment. One of the best established companies in the middle east is the Emirates Airline. This is a company that is poised under The Emirates Group (Emirates Airline, 2016). This is a large group of companies that has quite a number of brands under it and the emirates airline is one of the subsidiary. The Emirates Group, is a conglomerate that is owned by the Dubai investment corporation. Started in the year, 1958, by the government of United Arab Emirates, the company has enjoyed massive success over the years. Relative to the success that the company has had, it has been able to spread it wings globally and compete favorably. This would explain why the company enjoys an estimated 500 awards of excellence worldwide. With ties to companies such as Odata, Emirates offers some of the best services in the industry. Currently the company is proud of more than 100 locations globally and is spread out across more than 60 countries in six continents. This is a massive influence relative to the level of competition that is in the airlines industry (Emirates Airline, 2016). In terms of the number of passengers that the company ferries compared to the rest of the players in the industry, the company is ranked top five. It is also ranked top five relative to the revenue that the company generates from flying passengers. The company flies more than 1900 passenger flights every week. To handle the enormous number of passengers and related services the company has employed over 30,000 employees to ensure quality as well (Wavetec, 2016).
Other than the fact that the company offers its clients quality flight services, there is also the fact that that company offers cargo services and ground services. To make sure that the customers at the company are offered the best quality services, the company has been vigilant on ensuring customer satisfaction. Much of the growth that the company has experienced are related to the quality improvement that company has brought into its processes. Relative to the fact that there is a very steep competitive environment in the industry, the company offers first class, business and economy class categories in their flight services. This means that all the customers regardless of their social status, are assured of quality services (Emirates Airline, 2016). At the same time the company has made sure that the customers are treated to the best cargo services in the industry. This means that, the customers are assured that their money does not go to waste with loads of inconveniences that are common at airlines with mishandled language and cargo. The company has s dedicated cargo section with Odata, making the company the most specialized in the industry. This means that, the company is able to handle both the cargo end of business and the flights. With this level of specialization, the company is able to control the level of quality services offered to the customers compared to most of the companies in the industry. This would explain the level of success that the com...