Srategic Management In The Workplace Research Assignment

Strategic Management in Dell
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Dell is an American company, one of the largest computer manufacturers in the country. It is based in Texas. The company’s responsibilities involve developing, selling, repairing and supporting computers, related products, and services. It is one of the most successful business companies around the globe. Just like any other company, Dell is affected by both external and internal environment. External environment involves factors that influence the operation of a company from without. External factors affecting Dell are technological, economic, legal, social and political factors.
Politically, Dell has been hit by the political stability of the countries it's operating or considering to work in. The poor political relationship between India and Pakistan has negatively affected the import and export market of Dell. Expansion of Dell's business into different countries across the globe has been made impossible since some countries experience frequent terrorist attacks, such as Afghanistan. Some have strong anti-American sentiments, such as Pakistan. These create uncertainty that Dell would not risk. However, Dell has enjoyed America's stability which has significantly contributed to its success (Adamkasi, 2015).
Several economic factors have influenced Dell. For instance, the policies made by successive American governments, to attract investments have lowered interest rates. This has worked for Dell as it has improved its borrowing rate and attracting more business. However, some countries experience high or unstable inflation rates. This has negated Dell’s market as the demand in these countries is low (Adamkasi, 2015).
Sociological factors affecting Dell's sole market affect Dell directly. Dell's market is based in the U.S, Europe and Asia-Pacific (India and China). There has been a rapid increase in the purchasing power in the Third-world countries. This has grown Dell's market. However, Dell has faced stiff competition from other leading companies like IBM in this market. Technologically, Dell faces stiff competition from its main competitors who are solely investing in innovation and research.
Just like any other company, Dell has been subjected to rules and regulations in which it has to adhere to. Since Dell is operating in several countries, it has an obligation of adhering to the accounting conventions of these countries. For example, in the U.S, It has to follow the GAAP accounting laws. There are also laws regarding ethical business practices for instance UK Bribery Act (UKBA), which must be followed. These and other laws have had an impact on Dell’s expansion and operation in several countries.
Internal environment consists of factors affecting Dell that arise from within. These include the mission, vision and goals statement, leadership, its structure and products and services. Structurally, Dell operates on the concept of 3-M model. Dell is a multidivisional company. It has different operating divisions. Each division represents a separate operational centre. The corporate utilization of Dell sums up finance, marketing, human resource, manufacturing and sharing of R&D. Th...