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2 pages/≈550 words
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Subject:
Management
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Research Paper
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Research Deliverable 2 Management Research Paper Essay

Research Paper Instructions:

You need to find 9 sources by using my school library databases. Below is the link to my school library. When you get on it, you will go to "Databases"If you have any problem login into it, please let me know ASAP.
https://www(dot)suffolk(dot)edu/academics/libraries/mildred-f-sawyer-library
I'm doing the "Sales" part, please find the sources related to the questions highlighted in yellow.
Please note that don't repeat the same sources you did for my last assignment. I will attach that assignment named "Research Deliverable 1"
Please read carefully the Research Description of deliverable and exceeds all the expectations in the rubric.

 

Research Deliverable (2)

 

Objective:  To answer the client question with in depth research that challenges the researcher to look at the question from a variety of angles. To ensure breadth and depth of research.

 

Format:  Use the same format as research deliverable (1).  Spelling, grammar, etc. are not graded. Please include your key findings organized as follows

  1. List your team objective/overall question

Training:

 

Questions to ask?

  • What do their training practices look like?
  • What is your training strategy?

 

Secondary Research

  • What are the best training practices in the industry etc
  • What training practices have been unsuccessful 

 

Hiring:

Secondary research

  • Demographics of who is hired and how long they work there.
  • What are the best hiring practices etc.

 

Management Style

Secondary research 

  • How do you manage employee moral 
  • Research on how to sustain employee morale in a clothing store company.
  • What is the impact of employee morale on their sales ( Maddie)
  • Google research on the best ways to structure a clothing store chain
  • Research on how to make sure there is a consistent management style across locations. 

 

Sales 

Questions to ask

  • What is your target number?
  • What is performance measurements per employee? 
  • What is your overall process to determine your sale targets?

Secondary Research

  • Research on incentives. What works and What does not work.
  • Research on seasonality. What time of the day/day of the week do people shop?
  • What are the best sales strategies and techniques?

 

Customer

Question to ask

  • How many customers are repeat vs one time customers? 
  • Who are your customers vs who do you want them to be?

Secondary Research

  • Which store layouts brings in customers.
  • Customer variation between locations.
  • Customer preferences across demographics. 
  • Online vs in-store customers. How do they differ ? (Could also be a question to ask)

 

Competitors 

Secondary Research

  • Online competitors
  • In store competitors 
  • How do corporations vs boutiques succeed in the market segment.
  • Pricing strategies and how they compare.
  • How does brand image and style play a role.

 

Culture

Questions to ask

  • What are they all about? Is the company laid back or more professional?
  • Do employees uphold the brand image? 

Secondary research

  • Company vs individual store culture.
  • Different mgt styles that create culture.
  • Structure of company and competitors.

 

  1. List your specific tasks assigned for this deliverable

Sales 

Questions to ask

  • What is your target number?
  • What is performance measurements per employee? 
  • What is your overall process to determine your sale targets?

Secondary Research

  • Research on incentives. What works and What does not work.
  • Research on seasonality. What time of the day/day of the week do people shop?
  • What are the best sales strategies and techniques?

 

  1. Describe your research with the following information (or use the secondary research notes document outline)
  • Date of research
  • List the gaps you identified in your first research deliverable and explain the research you found for these gaps.
  • The key findings by source in 2 - 3 sentences or bullets
  • Sources of information utilized in APA format.  Include link if found online.
  • Include the key findings from your first research deliverable in 3-5 sentences or bullets
  1. List the areas that you will not cover.  This will be used in case the client asks a question in this area
  2. 5.     Clearly identify/differentiate the research from your second deliverable.   

 

 

Details: 

Please summarize your key findings succinctly.  What did you find in your research? What information did it give you?  What is missing? Your findings should be thorough enough that I can clearly understand what you learned as well as useful enough that you can easily use them directly for your analysis/presentation preparation. 

 

Although volume of research was emphasized for the first deliverable, quality is more important here.  You still need a quantity of research but this deliverable should be more focused on what you need specifically to draw conclusions. 

 

The second deliverable should address your gaps as well as any other additional information you found.

 

Do not list a bibliography.  Match the findings with the citation so that it is clear what you found where.

 

Research Paper Sample Content Preview:

Research
Student’s Name
Institution
Course
Date
RESEARCH
Secondary Research Notes
Book

2014

Key points
The best competitive intelligence that companies should always try to leverage is the sales force. Companies should try to use the best sales strategies and practices to make profits. Organizations should understand the market, be data informed, should try to leverage CRM and build the trust of the consumers through education.

Summary
These points will assist me to identify the best sales strategy and technique . I will also be able to educate the consumers on the need of building trust between them and the organizations during the transactions.

Citation in APA format including the url:
Le Bon, J. (2014). Competitive intelligence and the sales force: how to gain market leadership through competitive intelligence. Business Expert Press. Retrieved from http://eds.a.ebscohost.com.ezproxysuf.flo.org/eds/detail/detail?vid=1&sid=4b405f1d-2015-46dd-a434-6b50b0975170%40sdc-v-sessmgr03&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=suff.b2448424&db=cat03139a

Academic Journal

2019

With the increase in globalization of trade corresponding to supply chain supporting manufacturing, distribution, and supply og goods has become complex. Sales and intelligent agents can assist to handle this problem. Supply chain use different techniques like Q-learmning SCMaster to adapt to the changing environment created by the competing agents

These points are very helpful because I will be able to leverage technology to deal with the changing environment in the business world. I will also be able to handle stiff competition and adopt new startegies and techniques

Lee, Y. S., & Sikora, R. (2019). Application of adaptive strategy for supply chain agent. Information Systems and e-Business Management, 17(1), 117-157. Retrieved from http://eds.a.ebscohost.com.ezproxysuf.flo.org/eds/detail/detail?vid=2&sid=4b405f1d-2015-46dd-a434-6b50b0975170%40sdc-v-sessmgr03&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=000467485100005&db=edswss

Journal

2013

Key points
This journal compares two Asian countries. The journal examines various sales techniques and promotion methods used by the two countries. According to the article sales techniques are are reliant on the choice of country and the the choice of product. These techniques are also based on prices and they can be used globally. The best strategy that can be used in supermarkets is aligning the objectives of sales promotions to achieve the best results.

Summary:
These points will enable me to choose the best sales technique and strategy in any country around the globe. I will also be able to understand the needs of the customers. I can also work in all types of businesses with this knowledge.

Fam, K. S., de Run, E. C., Shukla, P., & McNeill, L. (2013). Sales promotion in Asia: successful strategies for Singapore and Malaysia. Asia Pacific Journal of Marketing and Logistics. Retrieved from http://eds.a.ebscohost.com.ezproxysuf.flo.org/eds/detail/detail?vid=3&sid=4b405f1d-2015-46dd-a434-6b50b0975170%40sdc-v-sessmgr03&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=edsemr.10.1...
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