Professionalism in UAE Companies Public Relations

Professionalism in UAE Companies Public Relations
Name
Institution
Instructor
Task
Date due
Professionalism in UAE Companies' Public Relations
Introduction
To fully understand the application of professionalism in public relations in our institutions, it is very important to first understand the theoretical origins and the development of the concept, the institutional policies that have guided its implementation, and how public relation has being put in practice.
Professionalism in Public Relations has being accurately aligned with changes in consumer's interest that affect both preference and cultural trends in a business (Hunt, 2005). However, since this study tends to focus on the efforts that have promoted good professionalism in higher learning institutions that promote good public relation, there are a number of changes that has resulted such that in today's world people are less responsive to professional pressures, mostly in advertising (Duncan, 2002). Companies, Institutions, and Firms have sought out various trends of promoting their goods and services. This is where the concept of Public Relations comes in.
For this reason, I begin this chapter by discussing definition of public relation. This shall be followed by discussion on the public relation concept of professionalism, followed by a section on how it has evolved through ethical concerns and theories. The corporate social responsibilities under the principle shall also be discussed. The concept of social interaction and personal perceptions of UAE companies shall be discussed.
In order to delve deeper into intricacies of profession in the boardroom of UAE companies, I shall then discuss further insights into the concepts of Public Relation theories as it has evolved from relevant social theories. This shall be followed by a section on theoretical framework of professionalism in public relation wherein I shall extensively discuss Public Relations education and professionalism to provide a foundation for understanding and investigating whether PR is seen in the boardroom of UAE companies. Finally, I shall describe professionalism policies that have influenced the introduction of public relation in university sector and identify the barriers to adopting “excellent” public relation based on research questions followed by the conclusion of the review.
Public Relation (PR)
Due to stiff competition of organizations, the distance between public relations (PR) has greatly widened (Moloney, 2005). Factors such as economical, political, social, and technological changes has gradually shaped and reshaped organizational activities. Consequently, these changes have found a lot of reflection in public relation. According to Wakefield & Cottone (1986) Public Relations education in university sectors should be planned carefully so that graduate will be ready to meet the needs of changing public relation demands.
Fro...